College English 1

1. College English 1 FENG Pengpeng

2. Unit 8 Media

3. Outline Text A: Conversation Nothing to Watch Text B: Advertising Exercises

4. Text A Conversation: Nothing to Watch

5. Text A: An overview It’s been a tough day for both Ann and Rita, and they’re trying to relax in front of the television. Unfortunately, deciding what to watch isn’t very simple.

6. Rita: Would you please stop flipping through the channels like that? Ann: I’m just trying to find something decent to watch. Rita: Wouldn’t it be easier if you looked in the TV Guide instead of driving me nuts? Ann: I’m sorry, I don’t mean to get on your nerves, but there’s absolutely nothing on. Those trashy news programs are on every channel!

7. Ann: Oh, come on! All the news programs are the same. Rita: No way! They are totally different. I admit some of them focus more on scandal than on real news. But Primetime Live does cover important stories. Ann: Like what?

8. Rita: Well, stories on political figures, government corruption, crime… Ann: The problem is the news presenters have become more important than the news. Rita: What do you mean? Ann: The main goal of the networks is high rating. To gain this they make the journalists stars. Some anchors are so popular that people are willing to believe anything they say, whether accurate or not.

9. Rita: But I don’t see anything wrong with it. After all, they make the news interesting and credible because of their charm. Ann: Yeah, but that’s why it’s impossible to distinguish fact from fiction. In an era when technology has made it possible to experience events as they really happen, we are moving away from the news.

10. Rita: We are moving away from the traditional ways of presenting news. Do you mind handing me the remote? I’ll find something we can watch. Ann: OK. Here you are. I’m in the mood for something light and fun.

11. Detailed reading It’s been a tough day for both Ann and Rita, and they’re trying to relax in front of the television. Unfortunately, deciding what to watch isn’t very simple.

12. tough 艰难的 e.g. ~ negotiation/ competition The company faces tough competition.  这家公司面临着艰难的竞争。 unfortunately 不幸地 Unfortunately, I missed the last train.  我不幸错过了末班火车。 deciding what to watch 动名词做主语

13. 动名词作主语练习 ____ is a good form of exercise for both young and old.A. The walk B. Walking C. To walk D. Walk Note：不定式做主语常表示具体的某一动作;表示泛指或一般的抽象的概念时,多用动名词。 There is no use _____ over the split milk. A. cry B. to cry C. crying D. cried Note:在”There/It +be+ no use (good/ help/ need)”之后常用动名词做主语,而少用不定式。但是如果出现for sb.则用不定式，例句：There is no good for us to do that exercise. B C

14. 翻译 It’s been a tough day for both Ann and Rita, and they’re trying to relax in front of the television. Unfortunately, deciding what to watch isn’t very simple. 安和丽塔度过了辛苦的一天，她们现在试图看看电视放松放松。遗憾的是，决定看什么并非易事。

15. Rita: Would you please stop flippingthrough the channels like that? Ann: I’m just trying to find something decent to watch. would you please… 表示请求或要求 stop doing sth. 停止做某事 比较：stop to do sth 停止手头的事情去做某事 flip through the channels 快速换频道 flip through 快速浏览，一扫而过 e.g. I haven't read the book properly, I just flipped through it to see what it was like.  我没有真正地看过这本书，只是浏览了一下看是关于什么的罢了。

16. I’m just trying to find something decent to watch. something decent 形容词修饰不定代词时放在不定代词后面 e.g. I didn’t do anything wrong. I try to buy something decent to send to her as her birthday present. 试题：I don’t like the decoration，could you please show me ______？ A. different something B. something different C. different everything D. everything different B

17. Rita: Would you please stop flippingthrough the channels like that? Ann: I’m just trying to find something decent to watch. 丽塔：你能不能不要那样换频道？ 安：我只是想找到值得一看的节目。

18. Rita: Wouldn’t it be easier if you looked in the TV Guideinstead ofdriving me nuts? Ann: I’m sorry, I don’t mean toget on your nerves, but there’s absolutely nothing on. Those trashy news programs are on every channel!

19. Wouldn’t it be easier if you looked in the TV Guideinstead ofdriving me nuts? Wouldn’t it be easier if you did sth. 表示建议 Instead of 而不是 e.g. He will go instead of you. 他去，不是你去。 比较：instead是副词，在句子中单独使用或用于句末；instead of后面必须与名词、代词、动名词等一起使用。例句： He went to school by bike instead.Instead of going home, he went to the cinema. drive sb nuts 使……烦，使……生气、难受 Long speech drives me nuts.冗长的讲话使我难受。 Loud music drives me nuts.吵闹的音乐使我难受。

20. I’m sorry, I don’t mean toget on your nerves, but there’s absolutely nothing on. Mean to do sth 故意做某事 e.g. I didn’t mean to hurt him. get on sb’s nerves 使某人烦 ，与drive sb. nuts同义。e.g. You really get on my nerves. 

21. Rita: Wouldn’t it be easier if you looked in the TV Guideinstead ofdriving me nuts? Ann: I’m sorry, I don’t mean toget on your nerves, but there’s absolutely nothing on. Those trashy news programs are on every channel! 丽塔: 你看看《电视指南》是否更容易？这么换频道弄得我头都大了。 安: 抱歉，我无意烦你，但是确实没有什么可看的，每个频道都是那些垃圾新闻节目。

22. Rita: I think Primetime Live is on right now. That’s an informative program. Ann: Oh, come on! All the news programs are the same.

23. I think Primetime Live is on right now. Primetime Live, now known as Primetime, is an award-winning news magazine program of ABC bringing in-depth investigative reports, crime and human interest stories. prime time： the hours between 7 and 11 p.m. when the largest tv audience is available黄金时段 on 上演，播出

24. That’s an informative program. informative 信息丰富的 e.g. Well, this talk is most informative.

25. Oh, come on! come on在此表示责备或不耐烦等，意为：得啦；行啦；够啦。如： Come on, don’t sit there dreaming. 得啦，别坐在那儿空想了。 其他用法： 表示请求、鼓励、劝说等。如： Come on, Lucy, come on. Don’t be so shy. 露茜，来吧，别不好意思。 用来催促别人快走(做)，意为：快点。如： Come on, it’s getting dark. 快点，天要黑了。 用于挑战或激怒对方，意为：来吧；试试吧。如： Come on! I’m not afraid of you. 来吧，我不会怕你的。 用于体育竞赛等场合鼓励队员，意为：加油。如： "Come on! Come on!" shouted the audience again and again. “加油!加油!”观点一再地喊。

26. 翻译 Rita: I think Primetime Live is on right now. That’s an informative program. Ann: Oh, come on! All the news programs are the same. 丽塔：我想《黄金时段直播》现在正在播出，这个节目信息很丰富。 安：噢，得了吧，所有的新闻节目都一样。

27. Rita: No way! They are totally different. I admit some of them focus more on scandal than on real news. But Primetime Live doescover important stories. Ann: Like what? Rita: Well, stories on political figures, government corruption, crime… Ann: The problem is the news presenters have become more important than the news. Rita: What do you mean?

28. No way! 不行，没门，决不，不是这回事 A: Can you lend me 50 yuan? B: No way! I lent 50 to you yesterday. focus on 重点在于；集中在 The discussion focused on the new project. more A than B： 肯定A否定B, 如： This book seems to be more a manual than a text. Catherine is more diligent than intelligent. No way!... I admit some of them focus more on scandal than on real news.

29. But Primetime Live doescover important stories. does 助动词在本句中表示强调 e.g. I saw him yesterday. / I did see him yesterady. You need a new car. / You do need a new car. cover： 涉及，包含 The news covers the murder yesterday. This event will be covered live by TV.  此事将由电视作现场报道。

30. stories on political figures, government corruption, crime… figure: n. 人物 e.g. Michael Jordan is an iconic figure. 乔丹是偶像式的人物。 corruption: n. 腐败 corrupt v.腐败 corruptive adj. 腐败的 crime: n. 罪行，犯罪

31. news presenter： a person who presents a news show on television, radio or the Internet 新闻播音员 Conversation：What do you mean? ask for clarification （also known as newsreader, newscaster, anchorman or anchorwoman, news anchor or simply anchor）

32. Rita: No way! They are totally different. I admit some of them focus more on scandal than on real news. But Primetime Live doescover important stories. Ann: Like what? Rita: Well, stories on political figures, government corruption, crime… Ann: The problem is the news presenters have become more important than the news. Rita: What do you mean? 丽塔：才不是呢，完全不同。我承认，有些新闻节目更关注丑闻而不是真正的新闻，但是《黄金时段直播》确实在关注重要新闻。 安：比如说？ 丽塔：各种新闻报道，比如政治人物、政府腐败、犯罪等等。 安：问题是新闻播报员已经比新闻更重要了。 丽塔：你什么意思？

33. Ann: The main goal of the networks is high rating. To gain this they make the journalists stars. Some anchors are so popular that people are willing to believe anything they say, whether accurate or not. Rita: But I don’t see anything wrong with it. After all, they make the news interesting and credible because of their charm. Ann: Yeah, but that’s why it’s impossible to distinguish fact from fiction. In an era when technology has made it possible to experience events as they really happen, we are moving away from the news.

34. The main goal of the networks is high rating. To gain this they make the journalists stars. high rating 高收视率 rating: evaluation or assessment Ratings point is a measure of viewership of a particular television program. to gain this 动词不定式做目的状语 make the journalists stars make sb. sth. 使某人成为…… e.g. They made me monitor. 他们让我当班长。

35. anchor n. 新闻主播 So…that…如此……以致 He’s so involved in reading that he did not notice the ring on the door. be willing to do sth. 乐意做某事 e.g. willing adj. 乐意的 He is always a willing helper.  他是一个乐于帮忙的人。 The spirit is willing but the flesh is weak.  心有余而力不足。 I'd like to buy your house if you are willing to sell it.  如果你愿意卖的话，我想买你的房子。 Some anchors are so popular that people are willing to believe anything they say, whether accurate or not.

36. whether accruate or not 无论是否准确 whether … or not 是否 e.g. I don‘t care whether he will come or not.　　我不在乎他是否能来． 比较：whether or not 无论如何 e.g. Whether or not he will never be able to forgive me. 无论如何他都不能原谅我．

37. After all, they make the news interesting and credible because of their charm. After all 毕竟 He did come after all! He is quite human after all.  make sth. + adj. 做宾语补足语 make me happy/ disappointed credible: adj. 可信的 because of+ sth 因为…… The train was delayed because of the bad weather. charm: n. 魅力

38. … but that’s why it’s impossible to distinguish fact from fiction. why引导表语从句 distinguish fact from fiction distinguish: v. 区分，表现突出 The twins were so much alike that it was impossible to distinguish one from the other.  这对孪生子像得使人无法分辨。 She distinguished herself by her coolness and bravery.  她因头脑冷静、敢作敢为而为人称道。 fiction: n. 虚构

39. In an era when… 此句中when引导定语从句修饰表示时间的名词era era: n. 时代 experience events as they really happen 对事物的体验好似真实发生一般 move away from 远离；变化 More and more people are moving away from vegetarianism. In an era when technology has made it possible to experience events as they really happen, we are moving away from the news.

40. Ann: The main goal of the networks is high rating. To gain this they make the journalists stars. Some anchors are so popular that people are willing to believe anything they say, whether accurate or not. Rita: But I don’t see anything wrong with it. After all, they make the news interesting and credible because of their charm. Ann: Yeah, but that’s why it’s impossible to distinguish fact from fiction. In an era when technology has made it possible to experience events as they really happen, we are moving away from the news. 安：电视台的主要宗旨就是提高收视率，为此他们把新闻记者变成了明星。有些主持人非常受欢迎，无论准确与否，人们愿意相信他们所说的一切。 丽塔：可我不觉得这样有问题啊。不管怎样，因为他们的个人魅力，他们让新闻有趣而且值得相信。 安：对，但是，我们因此可能区分不了事实和虚构了。现在，科技已经让我们把任何事件体验得像真实经历一样；在这样的时代，我们背离了新闻。

41. Rita: We are moving away from the traditional ways of presenting news.Do you mind handing me the remote? I’ll find something we can watch. Ann: OK. Here you are. I’m in the mood for something light and fun.

42. conversation:Do you mind doing sth? 你介意……吗？ Do you mind retiring earlier? Do you mind taking the bus?  回答时若表示不介意，用否定的句型。若的确介意，直接说yes。真题举例: — Do you mind my smoking here? — ____________ A. No, thanks. B. Yes, I do. C. Yes. I'd rather not. D. Good idea. hand：v. 递给 hand sb. sth. remote: n. 遥控，即remote controller的简称。 -- Do you mind handing me the remote?--OK, here you are. C

43. I’m in the mood for something light and fun. mood n. 心情，情绪 in the mood for：乐意干某事 She's in a good mood today.  她今天心情很好. She‘s too tired and in no mood for dancing.  她太累了，没有心情跳舞。 I'm not in the mood to disagree with you.  我没有心思跟你争论. He's in no mood for (telling) jokes/to tell jokes.  他没心情说笑话

44. 翻译 Rita: We are moving away from the traditional ways of presenting news.Do you mind handing me the remote? I’ll find something we can watch. Ann: OK. Here you are. I’m in the mood for something light and fun. 丽塔：我们背离的是呈现新闻的传统方式。能否让我拿一会儿遥控器？我来找一个我俩都能看的节目。 安：好吧，给你。我想看点儿轻松搞笑的节目。

45. Idiomatic Study Idiomatic study: Apologizing To apologize: I’m really/ very/ awfully sorry. Please forgive me. I (do) apologize. Responding to an apology: Don’t worry about it. That’s OK/ all right. No problem.

46. 真题 — I'm terribly sorry that I've spilled some coffee on the carpet. — ______________. A. Sorry. B. It doesn't matter. C. That's right. D. Don't mention it. –Oh, sorry to bother you. –__________________. A. That’s Okay. B. No, you can’t. C. That’s good. D. Oh, I don’t know. B A

47. The End of Text A

48. Unit 8Text B: Advertising

49. Background information Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

50. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Virtually any medium can be used for advertising. Celebrities: using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products.