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2013 Media Kit

2013 Media Kit “We strive to provide our audience with colorful, informative, and entertaining Spanish-language content while offering advertisers an effective and efficient means to penetrate the nation’s #1 Hispanic market”.

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2013 Media Kit

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  1. 2013 Media Kit “We strive to provide our audience with colorful, informative, and entertaining Spanish-language content while offering advertisers an effective and efficient means to penetrate the nation’s #1 Hispanic market”.

  2. Impacto USA delivers‘Information for Better Living’ to the highly desirable Southern California Hispanic market. • Targeted weekend home delivery by block group to 227,317 households • Strong news, sports, and entertainment coverage with a distinct focus on: • Audited by Alliance for Audited Media (formerly ABC) • Niche marketing opportunities include special sections, reader promotions, spadeas, and post-it-notes • Serving the Hispanic communities of Los Angeles County and western San Bernardino County - Major news of the week - Civic Affairs - Health - Sports - Wellness - Nutrition - Beauty - Entertainment

  3. 8 million Hispanics live in the L.A. DMA,making it the nation’s #1 Hispanic market. 72% of all L.A. DMA Hispanics live in L.A. and San Bernardino Counties Between 2000 - 2013, the Hispanic population in these counties has grown by: San Bernardino County: +62% (as compared to a total population growth of +23%) L.A. County: +14% (compared to a total population growth of +5%) Source: 2013 Claritas . Los Angeles DMA Total Hispanic population: 8,219,776

  4. With Impacto’s pinpoint distribution, advertisers can reach Southern California’s fast growing Hispanic community. Extensive Reach • 227,317 weekend home delivery • Mobile optimized website at ImpactoUSA.com Targeted • Print distribution reaching areas of: • High Hispanic household density • 87% of delivery block groups have average household incomes of $45,000+ • 5-mile proximity to a major retail center • At the block group level • Up-to-date analysis of Hispanic density and income on a targeted, sub-ZIP level

  5. The Impacto USA audience has a totaleffective buying income (EBI) of $18.7 billion. Annual Market Household Expenditures Note: Data reflect total of all block groups Impacto USA is delivered within. Source: 2013 Claritas.

  6. Impacto USA Demographic ProfileOur audience consists largely of married adults with children; average household income $52,207; average age 47. Source: 2012 Scarborough Report, Rel. 2, 6 moavg reader.

  7. Impacto USA readers speak Spanish at home, are largely bilingual, and of Mexican origin. • Nearly 8 out of 10 Hispanics who read Impacto USA speak predominantly Spanish. • 78% primarily speak Spanish at home • 56% primarily speak Spanish away from home. • 92% of Hispanics who read Impacto USA have a fair to excellent reading knowledge of Spanish. • 88% of Hispanics who read Impacto USA have a fair to excellent reading knowledge of English. • Born in U.S: 25% • Foreign Born: 75% • Average Length of U.S. Residency if Foreign Born: 19.44 years • National Origin: • Mexican: 82% • Other: 18% Base: Hispanic Readers of Impacto USA (6 mo) Source: 2012 Scarborough Report, Rel. 2

  8. You’ll be in good company with…

  9. Print Distribution Impacto USA is strategically delivered at the block group level within listed ZIP Codes Grand Total – 227,317 Weekend Home Delivery Note: Delivery is at the Block Group level within the listed parent ZIP Codes. Source: Home delivered quantities by CIPS as of April 20, 2013

  10. Impacto USA offers a variety of different platforms for reaching the Hispanic consumer in Los Angeles, the nation’s #1 Hispanic market. • Impacto USA reaches 227,317 Hispanic households each weekend with ZIP Code targeting capabilities. • Delivery is at the block group level to a footprint with an overall combined Hispanic population density of 84% • Residents in the Impacto USA delivery area have money to spend with a combined total effective buying income of $18.7 Billion. • Mobile optimized website. • Impacto USA’s weekend home delivery product is audited by Alliance for Audited Media.

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