1 / 12

Slovak Republic

Slovak Republic. Mark í za. Slovak Republic. Country and Economy Update 2006. Sources: ING, Informa, Global Insight. “Slovakia’s A rating is supported by rapid progress in public sector reform, strong growth prospects and the prospect of entry into the Eurozone by 2009.”

marcie
Télécharger la présentation

Slovak Republic

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Slovak Republic Markíza

  2. Slovak Republic Country and Economy Update 2006 Sources: ING, Informa, Global Insight • “Slovakia’s A rating is supported by rapid progress in public sector reform, strong growth prospects and the prospect of entry into the Eurozone by 2009.” Standard & Poor’s Ratings Services (March 27, 2006)

  3. Slovak Republic Country and Economy Update 2006 10 reasons why the Slovak Republic attracts foreign investors • Central European hub • Political and economic stability • 19% flat tax rate • Availability of highly skilled workforce • Low labor costs vs high labor productivity • Liberal Labor Code • Large selection of industrial land and offices available • Strong engineering tradition • Infrastructure growing steadily • Examples of foreign investments: Peugeot, Kia, US Steel, Whirlpool, Dell, IBM Slovakia has successfully implemented many structural reforms: Banking and Finance, New Pension reform, New Labor Code, Health Care System Reform, Social System Reform, Act on Commercial Registry, New Investment Incentives Program Risk: New government is socially oriented and its economic strategy is still unknown

  4. Station’s All Day Audience Share (12+)Six months to June 30, 2006 TV Markíza 1996 80% 2019 86% 24 (from 5/7/2005) 39 % 49 % 32% 34% 65% Launched: Ownership: License expiry: Technical reach: Hours broadcast daily: Locally produced content: Prime-time locally produced content: All day audience share YTD June 2006: Prime time audience share YTD June 2006: TV advertising net revenue share 2005: Our operation Sources: CME Estimates, PMT / TNS SK • A leader in the media market for 10 years and one of the strongest Slovak brands • Positioned as friendly television for the whole family with a variety of programming genres targeting the 12-49 segment of the market 

  5. Competition Terrestrial • Public TV (two channels): • Technical coverage 100% • Funding: Strongly subsidized from the state budget, license fee (SKK 1.8 billion per year) and advertising (3% per day) • A well-built acquisition library • JOJ • Privately owned channel • Technical coverage: improving, currently at 82% • Funding: improved quality of own production and library • Strong schedule for autumn and winter 2006/2007 Cable and digital penetration • 26 cable channels in Slovak and Czech language, 6 Hungarian and 45 regional stations • Cable penetration1 is 53%, satellite penetration 3%, only 1.5 % is digital reception • Strong technical coverage by free to air terrestrial TV signals • Low penetration of digital satellites and cable in Slovak households, particularly in markets with less than 100,000 people 1 Source: TMT Establishment Survey 2006

  6. Market leadership All day every day TV Markíza has the leading audience share in almost every spot Source: PMT / TNS SK

  7. Prime time audience share trends 2005/2006 Prime Time Trends 12+ (August 2005-September 2006) TV JOJ’s VyVoleni 2 has not been able to replicate the ratings it achieved in the first season TV JOJ´s signal coverage enlarging - 82% Start of Fall Season HockeyChampionship Football World Cup Winter Olympic Games

  8. Autumn Programming Schedule Continuation of successful locally produced fiction • Neighbours (weekly comedy sitcom with the 2 top Slovak comedians) - 18.7/48.6% (12-49 = 17.7/53.1%) • Clever (show based on a purchased format) 15.7/40.0% (12-49 = 13.0/41.6%) • Nora and Braňo (documentary soap about the life of a prominent couple) – 14.5/42.0% (12-49 = 11.5/42.8%) • Strictly Come Dancing – planned from 8 October Neighbours Nora and Braňo

  9. Autumn Programming Schedule • TV News (19:00) – 21.8/76.9% (12-49 = 13.0/68.7%) • Vilomeniny (local reality competition with two teams) 15.4/39.5% (12-49 = 12.7/40.3%) • Wife Swap (based on a licensed format) 11.9/31.4% (12-49 = 10.3/35.9%) • Seven Ltd (weekly evening talk show) 6.0/36.5% (12-49 = 4.9/32.1%) Vilomeniny Wife Swap

  10. Restructuring “New Markíza” able to expand its leadership, grow sales and margins • New organisation structure • Overhead optimization and dubbing production cost reduction • New sales strategy • Programming cost optimization – continuing process • Regional synergies

  11. Slovak Republic Segment Net Revenues, EBITDA and EBITDA Margin For a reconciliation of non-GAAP financial measures presented here to the most comparable GAAP financial measures, please see the corresponding reconciliation slides on page 52 – 53 of our Q2 2006 results presentation on www.cetv-net.com.

  12. Slovak Republic Looking Ahead • Maintain audience share and ratings • Target ratings 15-17% (prime time) and audience share of 33% all day • Increase the brand power • Improve the leadership factor • Strategy to increase sales and control cost. 2007 will form a solid cost base for future years • New channels development: • Potential new Czech-Slovak channel • Internet channel • Focus on the new business unit – “Interactivity” • Take active part in the digitalization process

More Related