Evaluation

1. Evaluation By Adam Clarke

2. What • I researched about advertising and how they do it. This involved looking at visual language, semiotics, body and facial expressions, branding and the different types of advertisement. • I then created a PowerPoint aboutHalo. Which i choose from the choices of Halo 3, Xbox 360, BMW, Apple and Paco Rabanne. I choose Halo 3 because it is my favorite game franchise. • The PowerPoint i created involved me looking at the company, its history, its products/services, its brands and how it has advertised.

3. What • I then did 5 initial sketches about Halo 3 to go on the side of a bus. The sketches had to fit in with the theme of Halo and could not cover the doors or windows. I found this part to be difficult as the bus was a difficult shape and was difficult to fit the characters around the windows and doors. • I created my final design using Photoshop. I found this part easier then the other parts because i have used Photoshop before and find it easy to use.

4. How First i sketched 5 initial designs set around the theme Halo. I experimented with the idea of themed buses using the main groups, UNSC, Covenant and Flood, using recognised characters for each theme. By using the research from my first PowerPoint i decided to use the characters and logos (semiotics and branding) to get people to know what i am advertising. I then scanned them on to the computer, as you can see to the right, mine didn’t scan very well.

5. How • The final piece of the project was to create a final design in Photoshop. I choose a Covenant theme because i thought it looked good and was one of my better sketches. • I was given a template to start with, i then found the pictures i wanted to use, after i used the pen tool and went around the outline of the bus to create paths, which allowed me to easily insert pictures, then i added the pictures and slogan and coloured the bus in purple (the covenants colour scheme.) and later changed it to fit in better with the theme. Lastly i added in the Xbox 360 and Xbox live logo to show it is on Xbox 360.

6. Before and After The sketch on the left was my initial design but was later changed to the sketch on the right. I changed the background from purple, which i got from their colour scheme, because it was dull and boring, whereas the new background is more exciting and eye-catching and more to do with the theme.

7. Product review • Overall i fell the product progressed very well from my initial idea to the final design and was a success. • The part i found most difficult was sketching my ideas on the bus template, this was difficult because the bus was a awkward shape, and i found it difficult to fit the pictures around the shape of the bus without going over the windows, to overcome this problem i had to take parts out of the characters or find a picture which would fit around the window. Another problem i found was thinking of ideas for the bus after the first 3 sketches i ran out of ideas, to overcome this i choose pictures to do with Halo 3 and placed them on the bus and worked from there.

8. Product review • What went well when creating the product was the final design which was created using Photoshop. I thought this part went well because i have used Photoshop in the past and find it easy to use. • Another thing that went well was creating a PowerPoint about the product. This was because i liked learning about its background, how it started and what led to its creation.

9. Future work • If i was going to redo the product i wouldn’t change much. I would however go over the sketches with a pen so when they are scanned they are more visible on the computer. • I could also spend more time on the sketches both designing and with thinking of ideas.