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How To Draft and Deliver an Effective Elevator Speech

How To Draft and Deliver an Effective Elevator Speech. Sarah Chapin Columbia Heather Egan Sussman McDermott Will & Emery LLP In conjunction with the Association of Corporate Counsel Northeast Women’s Initiative December 8, 2011. What is an elevator speech?.

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How To Draft and Deliver an Effective Elevator Speech

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  1. How To Draft and Deliver an Effective Elevator Speech Sarah Chapin Columbia Heather Egan Sussman McDermott Will & Emery LLP In conjunction with the Association of Corporate Counsel Northeast Women’s Initiative December 8, 2011

  2. What is an elevator speech? • Short speech that describes and sells you or your idea, or that promotes your business • Usually 30 seconds or less www.mwe.com

  3. Main goals of an elevator speech • Convey what I want the listener to know; • Tailor it so the listener cares; and • End with a segue that invites more conversation, or that makes a personal connection www.mwe.com

  4. What do I want them to know? • What is it you are trying to let others know about you? • What are your key strengths? Drafting exercise List three of your key strengths List five adjectives to describe you www.mwe.com

  5. Why should they care? • Consider the context (e.g., are you at a PTO meeting, or a job fair?) • How could you help the listener? • How could the listener help you? Drafting exercise List your primary speech goal List one secondary speech goal www.mwe.com

  6. Drafting Exercise: Outline your talk • Start with bullet points • Keep in mind the prior two drafting exercises and now answer these questions: • Who am I? • What do I offer? • What problem is solved? • What are the main contributions I can make? • What should the listener do as a result of hearing this? www.mwe.com

  7. Drafting Exercise: Finalize your talk • Take each bullet point and now turn it into a sentence • Connect the sentences with points or phrases to make them flow in a conversation style • Once connected, simplify and streamline your sentences, cutting out all unnecessary information and words • Finalize: make it no more than 90 words And if you have writer’s block: “I do (nature of service) for (ideal client) so that they can (benefit to the client).” www.mwe.com

  8. End with a segue • Where do you want this to go next? • Some potential options: • If you want to learn more about them (What do you do? What brings you here?) • If you want to know if they have a need for you (Do you ever work with [insert a problem that you can solve]) • If it’s time to wrap up and move on (It was great meeting you, do you have a card?) www.mwe.com

  9. Questions? www.mwe.com

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