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Reader B ehaviour

Reader B ehaviour. Newspapers are popular with all demographics. Reaching nearly three quarters a week. 73% Adults every week. 76% ABC1s every week. 73%. 76%. 71% Female main shoppers every week. 75% 15-34 men every week. 71%. 75%.

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Reader B ehaviour

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  1. Reader Behaviour

  2. Newspapers are popular with all demographics Reaching nearly three quarters a week 73% Adults every week 76% ABC1s every week 73% 76% 71% Female main shoppers every week 75% 15-34 men every week 71% 75% Source: NRS Jan 13– Dec 13 / Figures include all Newsworks titles plus FT, Express, Star & Metro

  3. Even among younger audiences 65% of 15-24s working 8+ hours per week read across the week 64% of 15-19s read across the week 72% of 20-24s read across the week Social media has not displaced newspapers but supplemented it Source: NRS Jan 13– Dec 13/ Figures include all Newsworks titles plus FT, Express, Star & Metro

  4. And female audiences 15m 10m Women who read a women’s magazine in a week Women who read a newspaper in a week Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  5. Newspapers are enjoyed across the day Source: BMRB/Newsworksresearch/weekdays (base women)

  6. Readers revisit their paper several times a day 3 Pick ups everyday Source: BMRB/Newsworks research/weekdays (base women)

  7. Digital newsbrand involvement is approaching that of print 1hr 55mins 2hrs 37mins 3hrs 47mins 3hrs 49mins Source: IPA Touchpoints: Time spent, weekly

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