1 / 43

Context and general remarks

CSR Awareness Raising in EU Member States – The survey results Dr. Reinhard Steurer Gerald Berger MA Astrid Konrad MA Dr. André Martinuzzi Research Institute for Managing Sustainability Vienna University of Economics and Business Administration www.sustainability.at.

obert
Télécharger la présentation

Context and general remarks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CSR Awareness Raising in EU Member States – The survey resultsDr. Reinhard SteurerGerald Berger MA Astrid Konrad MADr. André MartinuzziResearch Institute for Managing SustainabilityVienna University of Economics and Business Administrationwww.sustainability.at

  2. Context and general remarks • The project:„Analysis of national policies on CSR, in support of a structured exchange of information on national CSR policies and initiatives“ is commissioned by DG Employment (Tender No VT/2005/063) • The subjects:of the three analyses were identified in the CSR HLG meeting on 30 May 2006

  3. Context and general remarks • The project: „Analysis of national policies on CSR, in support of a structured exchange of information on national CSR policies and initiatives“ is commissioned by DG Employment (Tender No VT/2005/063) • The subjects: of the three analyses were identified in the CSR HLG meeting on 30 May 2006 • The results: descriptive with some general conclusions; • Amend compendium • Derive typology of policy approaches • Characterize policy instruments • Success factors and challenges • Identify good practice cases for case studies

  4. Orientation • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?Typology of CSR policies in general • What instruments did we find in the survey?The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges … • What are the next steps?Case studies; analyses on CSR in Public Procurement and SRI

  5. Orientation • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?Typology of CSR policies in general • What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges … • What are the next steps?Case studies; analyses on SRI and CSR in Public Procurement

  6. Methodological remarks • Literature review:Instruments of CSR Policy and typology of instruments • Telephone interviews: • Comments on awareness raising • Priority target groups • Description of awareness raising initiatives • Success factors • Obstacles • Lessons learned

  7. Methodological remarks • Literature review:Instruments of CSR Policy and typology of instruments • Telephone interviews:24 interviews between August and September 2006

  8. Institutional affiliation of interview partners Ministry of Foreign Affairs: 1 (4%) Other Stakeholders: 1 (4%) Mixed form of ministries: 3 (13%) Ministry of Labour and Social Security: 13 (54%) Ministry of Economy, Trade and Industry: 6 (25%)

  9. Methodological remarks • Literature review:Instruments of CSR Policy • Telephone interviews:24 interviews between August and September 2006 • Countries covered:20

  10. Methodological remarks • Literature review:Instruments of CSR Policy and typology of instruments • Telephone Interviews:24 interviews between August and September 2006 • Countries covered: 20 • Accuracy and completeness of the results: • The results depend mainly on the answers we got in the survey; they give a comprehensive but not a complete picture

  11. Overview • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?Typology of CSR policies in general • What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges … • What are the next steps?Case studies; analyses on SRI and CSR in Public Procurement

  12. Types of (CSR) policy instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments:Networks, partnerships, dialogues • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees • Source: Fox T, Ward H, Howard B. 2002. Public Sector Roles in Strengthening Corporate Social Responsibility: A Baseline Study. Washington D.C.: World Bank; http://www.iied.org/pubs/pdf/full/16014IIED.pdf

  13. Policy instruments in general • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments:Networks, partnerships, dialogues • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees “soft-law approach” regulatory approach

  14. CSR policies dominated by soft-law approach • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees “soft-law approach” regulatory approach

  15. Orientation • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?Typology of CSR policies in general • What instruments did we find in the survey?The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges … • What are the next steps?Case studies; analyses on SRI and CSR in Public Procurement

  16. Initiatives surveyed and the „compendium“ 65 initiatives (76.5%)

  17. Initiatives surveyed and the „compendium“ listed in the compendium 20 initiatives (23.5%) "new" initiatives • 85 • Country average: 4.3 • Range: 0-9 85 initiatives in total 65 initiatives (76.5%)

  18. How to sort & present the „toolbox“ of 85 instruments? • Informational or endorsing instruments: • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees Example

  19. CSR awareness raising instruments • Informational or endorsing instruments: • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees 15 or 17.7% Educational activities: conferences, seminars, trainings 9 or 10.6% Government-sponsored guidelines (global, sectoral, for SMEs)

  20. CSR awareness raising instruments • Informational or endorsing instruments: • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees • Example Austria: • CSR Austria guidelines since Dec 2003 • Additionally: 10 sector-specific CSR Guidelines for SMEs • Dissemination starts in 2007 • Accompanied by best-practice examples and do-it-yourself instructions 15 or 17.7% Educational activities: conferences, seminars, trainings 9 or 10.6% Government-sponsored guidelines (global, sectoral, for SMEs)

  21. CSR awareness raising instruments • Informational or endorsing instruments: • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees 15 or 17.7% Educational activities: conferences, seminars, trainings 9 or 10.6%Information resources: websites, studies, reports 9 or 10.6% Government-sponsored guidelines (global, sectoral, for SMEs) 8 or 9.4% Information/awareness raising campaigns

  22. CSR awareness raising instruments • Informational or endorsing instruments: • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees • Example Ireland: Awareness campaign “reduce, reuse, recycle“ • radio, TV, poster, website • target groups: public & companies • recycling rates increased 8 or 9.4% Information/awareness raising campaigns

  23. CSR awareness raising instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments): • Laws, regulations, decrees • Example Sweden: “Globalt Ansvar” • Partnership for global responsibility • Government invites companies to join the partnership by adopting the OECD guidelines and the UN Global Compact 9 or 10,6% Cooperations: Networks, partnerships, agreements 4 or 4,8% Stakeholder engagement: Fora, discussion groups

  24. CSR awareness raising instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments): • Laws, regulations, decrees • Example Hungary: • “Reconciliation Council” negotiates labour rights • The „Social and Economic Council“ discusses social plans 9 or 10,6% Cooperations: Networks, partnerships, agreements: 4 or 4,8% Stakeholder engagement: Fora, discussion groups

  25. CSR awareness raising instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments: • (Mandating instruments): • Laws, regulations, decrees 7 or 8.2% Awards: Prices, awards, (audits and labels) 3 or 3.5% Economic incentives: loans, grants, subsidies • Example Sweden: • Links foreign trade & investment to CSR • Export credits and state guarantees only if anti-corruption agreement signed • Mandatory character, but still soft-law

  26. Hybrid instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees • Denmark:“People & Profit” • Programme initiated in 2004 • Activities: research, training, dissemination of information • Goal: enhance competitiveness (foster CSR as a business case) 8 or 9.4% Action plans/programmes/strategies for CSR

  27. Hybrid instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees • Example Netherlands:“Knowledge and Information Centre” on CSR since 2004 • Disseminate knowledge and good practices • Promote stakeholder dialogues • Foster partnerships 8 or 9.4% Action plans/programmes/strategies for CSR 7 or 8.2%: Platforms, centres, other institutions

  28. Other instruments • Informational or endorsing instruments:Campaigns, guidelines, trainings • Partnering instruments: Networks, partnerships, dialogues • Financial or economic instruments: Economic incentives, subsidies, grants • (Mandating instruments):Laws, regulations, decrees 8 or 9.4% Action plans/programmes/strategies for CSR 7 or 8.2%: Platforms, centres, other institutions 6 or 7% Others (mentioned once or not classifiable)

  29. Overview of CSR awareness raising instruments Others; 7.0% Education activities, e.g. conferences, seminars, trainings; 17.7% Institutions: platforms/ centres; 8.2% Action plans/ programmes/strategy for CSR; 9.4% Government-sponsored guidelines; 10.6% Economic incentives (loans, grants, subsidies); 3.5% Information resources, e.g. website, studies, reports etc.; 10.6% Prices and awards (CSR audits/labels); 8.2% Multi-stakeholder fora; 4.8% Information/awareness raising campaigns; 9.4% Networks/partnerships/ agreements; 10.6%

  30. Target groups of CSR awareness raising Companies; 40.3% Consumers/consumer organizations/general public; 7% SMEs; 12.4% NGOs; 10.1% Universities/schools; 6.2% Business/industry sectors; 1.6% Trade unions/social partners; 8.5% Young people; 1.6% Ministries/governmental officials; 7.6% Employees; 1.6% Others; 3.1%

  31. Target groups of CSR awareness raising Companies; 40.3% Consumers/consumer organizations/general public; 7% SMEs; 12.4% NGOs; 10.1% Few initiatives focus exclusively on SMEs(no prices/awards) ---generally regarded as most important target group Trade unions/social partners; 8.5% Ministries/governmental officials; 7.6%

  32. Target groups of CSR awareness raising Companies; 40.3% Consumers/consumer organizations/general public; 7% SMEs; 12.4% NGOs; 10.1% NGOsnever mentioned as target group of networks and partnerships Trade unions/social partners; 8.5% Ministries/governmental officials; 7.6%

  33. Target groups of CSR awareness raising Companies; 40.3% Consumers/consumer organizations/general public; 7% SMEs; 12.4% NGOs; 10.1% Social partnersrarely mentioned as target group (even not in networks, multi-stakeholder fora etc.) Trade unions/social partners; 8.5% Ministries/governmental officials; 7.6%

  34. Target groups of CSR awareness raising Companies; 40.3% Consumers/consumer organizations/general public; 7% SMEs; 12.4% NGOs; 10.1% Consumers play minor role --- generally regarded as key target group (3rd place) Trade unions/social partners; 8.5% Ministries/governmental officials; 7.6%

  35. Orientation • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?The „toolbox“ of CSR policy in general • What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges • What are the next steps?Case studies; analyses on SRI and CSR in Public Procurement Success factors Challenges & obstacles General issues

  36. Success factors • Active role of governments:Governments have many tools at hand for CSR awareness raising, and they should make use of them [by targeting companies and their stakeholders] • General versus application-oriented contents:Practical relevance for companies is key; focus on the needs of companies [but: different target groups, different content!] • Collaborative approach: CSR awareness raising works bestwhen governments cooperate with companies

  37. Challenges & obstacles • Getting the interest and attention of companies: – in particular of SMEs – is often a difficult endeavour because of time constraints • Financial constraints: in public authorities and companies often hinder the implementation of CSR initiatives • Co-operations across ministries: are often difficult to establish (because of different understanding or political intentions regarding CSR)

  38. General issues • Most initiatives target companies, butsince CSR is often a function of stakeholder pressure, awareness raising should also target the media, NGOs, consumers etc. • Political choice: “softer/softest-law approache” vs. “more rigorous soft-law approach” (“naming-and-shaming”) • CSR in New Member Statesis a relatively new issue that is viewed differently than in Western Europe because of the communist past • The European Commissionplays an important role for raising CSR awareness in MS, but the latest Communication on CSR (2006) is no help

  39. Orientation • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?Typology of CSR policies in general • What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges … • What are the next steps?

  40. Three case studies on CSR awareness raising • Denmark:“People & Profit” • Programme initiated in 2004 • Activities: research, training, dissemination of information • Goal: enhance competitiveness (foster CSR as a business case) • Netherlands:“Knowledge and Information Centre” on CSR since 2004 • Disseminate knowledge and good practices • Promote stakeholder dialogues • Foster partnerships • Sweden:“Globalt Ansvar” • Partnership for global responsibility • Government invites companies to join the partnership by adopting the OECD guidelines and the UN Global Compact

  41. Orientation • What is the methodological basis of the survey?Number of interviews, countries covered etc. • What instruments are used in CSR policies?Typology of CSR policies in general • What instruments did we find in the survey? The „toolbox“ of CSR awareness raising in practice • Were we able to draw some general conclusions?Success factors and challenges … • What are the next steps?Case studies; analyses on CSR in Public Procurement and SRI

  42. Thanks for your support so far ---and for the work ahead reinhard.steurer@wu-wien.ac.at Research Institute for Managing Sustainability Vienna University of Economics and Business Administration Fax: ++43/1/31336-904698 www.sustainability.at

More Related