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the Conversation Manager: trust as the beginning of conversations

Trust is the starting point of a good conversation manager. Trust is the minimum demand which leads to brand identifcation. Brand identification is the key to start with conversation management. This presentation combines the philosophy of 'speed of trust' of Covey, with the philosophy of 'The Conversations manager'.

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the Conversation Manager: trust as the beginning of conversations

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Presentation Transcript

  1. #DCM Trust createsconversations

  2. Trust?

  3. Trust?

  4. Minimum demand

  5. Why? Trust?

  6. $

  7. TRUST IDENTIFICATION

  8. Brand Conversations Purchase brand Brand leverage R²=.50 Brand Identification Promote brand Brand isclose to ideal Brand Perception

  9. No/low brand identification Brand values My values High brand identification

  10. Positive/Neutral Negative

  11. Brand Conversations Purchase brand Brand leverage R²=.50 Brand Identification Promote brand Brand isclose to ideal Brand Perception

  12. Iftheyrecommendyou, theytrustyou

  13. How? Trust?

  14. Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

  15. Integrity Trust Intent Source: Covey, speed of trust

  16. Integrity Trust Intent Source: Covey, speed of trust

  17. Casillas,Real Madrid Bram Verbist, Cercle Brugge

  18. Integrity Capabilities Trust Intent Source: Covey, speed of trust

  19. Trust Results Source: Covey, speed of trust

  20. Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

  21. Emotions Facts Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

  22. Ratio >Emo

  23. Ratio =Emo

  24. Top 5 brands of the world according to interbrand

  25. Top 5 brands of the world according to interbrand Top 5 brands of the world according to facebook 6 0,6 2,6

  26. Top 5 brands of the world according to interbrand Top 5 brands of the world according to facebook 4,2 0,6 2,6

  27. UnderstandingEmo is key

  28. Act! Trust throughconversations

  29. Product management is dead! Long live brand experiences! 1

  30. Don’t position your brand, position your consumer 2

  31. 3 Share, Learn & help

  32. Help you clients,even this means you have to guide them to your competitors

  33. Recommend competitorsas a company policy

  34. Give Back! 4

  35. Co-Donate

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