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Ford 2011 Ad Campaign

Ford 2011 Ad Campaign . Bryan Thiel Kevin Stone. Previous Ad Campaign. Pull-no-punches advertising campaign began in November 2008 Helped F-Series trucks to lead the segment in capability, durability, fuel economy and sales

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Ford 2011 Ad Campaign

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  1. Ford 2011 Ad Campaign Bryan Thiel Kevin Stone

  2. Previous Ad Campaign • Pull-no-punches advertising campaign began in November 2008 • Helped F-Series trucks to lead the segment in capability, durability, fuel economy and sales • F-Series became the first vehicle to top sales of 400,000 for 2009 due to the ad campaign • Sales rose by 24 percent in October 2009

  3. 2011 No-Nonsense Ad Campaign • Ford introduced the 3.5L EcoBoostengine • “Truck of the Future” • 20% improved fuel economy over the 2010 model • Increased power and efficiency • Marketing campaign resonates with truck buyers

  4. Torture Test • Part of the No-Nonsense Ad Campaign • Online documentaries made to prove the new engines performance • Variety of on-road and laboratory tests

  5. Print Campaign

  6. Sources • www.ford.com • http://www.egmcartech.com/2010/11/07/2011-ford-f-150-ad-campaign-builds-on-success-of-rant-style-from-2008/

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