1 / 12

Church Benefits Association Annual Meeting

Church Benefits Association Annual Meeting. Linking ERM and Reputation Management December 3, 2008. Linking ERM & Reputation Management. “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin. Linking ERM & Reputation Management.

vance
Télécharger la présentation

Church Benefits Association Annual Meeting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Church Benefits Association Annual Meeting Linking ERM and Reputation Management December 3, 2008

  2. Linking ERM & Reputation Management “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin

  3. Linking ERM & Reputation Management Communications Workshop • Important Definitions • A few illustrative cases • Three tools for the journey • Open mike and discussion

  4. Linking ERM & Reputation Management Important Definitions • Reputation: the regard with which one is held by others • Reputation Management: the intentional efforts to impact perceptions of oneself • Reputation Managers: those who hold the organizational accountability for the perceptions of others • Risk Profile: an organization’s tolerance for risk • Reputational Risk Management:: an organizational approach to recognizing and proactively managing reputational assets

  5. Linking ERM & Reputation Management Reputational Risk Management: Case Study Audit Firms, in the Wake of Enron • Challenge: Effectively balancing the notions of ‘one bad apple’ and acceptable levels of new oversight. • Key Tools: LOTS of face-to-face communication; humbling interactions with regulators/legislative leaders. • Result: Consolidated, more focused audit organizations.

  6. Linking ERM & Reputation Management Reputational Risk Management: Case Study Southwest Airlines, 2005 • Challenge: Restoring confidence after a runway accident that killed a six-year old. • Key Tools: CEO public apology; high-profile efforts to explain operational changes / refunds; aggressive incentives to customers. • Result: Traffic and share price each recovered within days of the debacle.

  7. Linking ERM & Reputation Management Reputational Risk Management: Studies in Progress • Institutional Banks • Lehman Brothers • DeutscheBank • SEC • Federal Reserve • Congressional oversight committees

  8. Linking ERM & Reputation Management Tools for the Journey: Building Tolerance for Reputational Risk Awareness … Familiarity .. Preference

  9. Linking ERM & Reputation Management Tools for the Journey: Maintaining Perspective The Positioning Process Key Messages (Content) Organization & Brand Structure Investors Customers Employees Communities Governments Business Strategy Corporate Position Vehicles Identity (Design) Public Relations Public Affairs Reputation Management

  10. Linking ERM & Reputation Management Tools for the Journey: A Team Approach to Reputational Risk Management LiabilitiesAssets -investment performance +investment performance -select vendor relationships +select vendor relationships -regulatory infractions +customer recognition -negative publicity +positive publicity -low awareness +management visibility -management turnover +community engagement

  11. Linking ERM & Reputation Management Open Microphone / Discussion • What keeps YOU awake at night? • Do you have lessons learned to share?

  12. Linking ERM & Reputation Management Thank You

More Related