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AFP SMART in 9 Steps

AFP SMART in 9 Steps. Phase 1 Build Consensus. Step 1 Decide Who to Involve. Step 2 Set SMART Objective. Step 3 Identify the Decisionmaker. Phase 2 Focus Efforts. Step 4 Review the Context. Step 5 Know the Decisionmaker. Step 6 Determine the Ask. Phase 3 Achieve Change. Step 7

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AFP SMART in 9 Steps

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  1. AFP SMART in 9 Steps Phase 1 Build Consensus Step 1 Decide Who to Involve Step 2 Set SMART Objective Step 3 Identify the Decisionmaker Phase 2 Focus Efforts Step 4 Review the Context Step 5 Know the Decisionmaker Step 6 Determine the Ask Phase 3 Achieve Change Step 7 Develop a Work Plan Step 8 Set Benchmarks for Success Step 9 Implement and Assess

  2. Step 7 Develop a Work Plan and Budget 1 4 7 2 5 8 3 9

  3. Step 7—Assess Internal Resources • Do we have financial resources? • Do we have the time? • Do we have the data to support our request? • Do we have human resources? 1 4 7 2 5 8 3 9

  4. Specify Advocacy Activities • How will the activity further our objective? • How does it relate to what the decisionmaker considers important? • Is the activity worth the time and money it will require? • Is the activity needed to achieve a Quick Win? • Is the activity SMART? 1 4 7 2 5 8 3 9

  5. Group Work 7.2 1 4 7 2 5 8 3 9

  6. Group Work Instructions In small groups, discuss possible media advocacy activities to support your SMART objectives, the timing of implementing them, who will be involved, and the estimated costs. Ask the hard questions. Does each activity contribute a Quick Win? Is the activity worth the time and money? How can the strategy be made as SMART as possible to implement? Carefully record group decisions and individual responsibilities.

  7. Step 8 Set Benchmarks for Success 1 4 2 5 8 3 9

  8. Step 8— Three Ways to Measure Success • Outputs—Did you carry out all the advocacy activities in your work plan? • Outcomes—Did you fulfill your SMART objectives and achieve a Quick Win? • Impact—Did your Quick Win improve the situation for those who need and want access to family planning? 1 4 2 5 8 3 9

  9. Sample Benchmarks GOAL Children in CenKa neighborhood have a safe, clean space to play outside NOW Children in CenKa neighborhood have no safe, clean space to play outside Objective 1 Kampala Resident City Commissioner signs ordinance to schedule fixed days for waste pick-up in Central Kampala division, as a pilot, by April 2016 Objective 2 Neighborhood association organizes volunteer brigade to convert existing space into a playground for young children over two weekends in May 2016 Objective 3 Division Councillor for Central Kampala division signs order releasing funds for speed bumps and one-way conversion of neighborhood streets by June 2016 Objective 4 GTZ provides sports equipment and supplies to neighborhood association by July 2016 Objective 5 Kampala Resident City Commissioner signs ordinance to enable neighborhood association to use land for team sports for older children by August 2016 1 4 2 5 8 3 9

  10. Sample Benchmarks • Outputs—One-on-one meeting with city commissioner; a brief with data on previous successful pilot waste pick-up projects • Outcomes—Signing of ordinance; resources allocated in city commission budget • Impact—Did your Quick Win improve the situation? What’s the next objective? SMART Objective: Kampala Resident City Commissioner signs ordinance to schedule fixed days for waste pick-up in Central Kampala division, as a pilot, by April 2016 1 4 2 5 8 3 9

  11. Group Work 8.1 1 4 2 5 8 3 9

  12. Step 9 Implement and Assess 1 4 2 5 3 9

  13. Step 9—Putting it All Together Landscape Assessment Evidence of Impact Validation of results using evidence and review of the landscape for change SMART Objectives Identification of SMART objectivesneeded to alter the landscape to produce effectivequick wins Quick Win Achievement Documentation and monitoring of outputs and outcomes toward impact 1 4 2 5 3 9

  14. Assessing Our Impact We assess • Because advocacy can produce useful results • To capture longer-term gains from quick wins • To better explain the value of our investments in advocacy • To keep our eyes on the long-term impact as we track our quick-wins 1 4 2 5 3 9

  15. What Do You Do After a Quick Win? • Review your plan • Ask: What must happen next to get to your goal? • Has your landscape changed? Is the next objective still correct? • Should you reformulate your advocacy strategy? Should you add another objective? 1 4 2 5 3 9

  16. Time to Take Action • What are our immediate actions following this meeting? • Review assignments and next steps • Set up the next phone or in-person follow-up on progress • Evaluate progress against benchmarks to ensure that we are on track 1 4 2 5 3 9

  17. For More Information AFP Advocacy Portfolio: http://advancefamilyplanning.org/portfolio

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