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La Vision!. Jack Matos, Erick Romero 11 th grade 17 years of age. Mission Statement. Mission Statement
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La Vision! Jack Matos, Erick Romero 11th grade 17 years of age
Mission Statement • Mission Statement • The mission that our company wants to reach is to make sure that you and your friends have a party/wedding that they would never forget and most importantly let you have a good time. • Opportunity • Our service is to decorate exactly like you want for your special occasion and if not exactly close to how you want it to look! • we will go to your destination or you can come where we are located • We’ll set up appointments to talk
Business Profile • Type of Business • Our business is a service. • Our service is to decorate your special occasion. • Legal Structure • Corporation • We chose this legal structure for protection.
Qualifications • I’m qualified to run this business because: We studied Art and how to Design for any occasion. We are good at Math We are really creative and trust worthy
Market Analysis Total Population 118,714 Target Market 61,547 Potential Market 61
Target Market Segment • Demographics • It doesn’t matter what their income is, they have to be 18 years or older to tell us what the party is, but 14-16 to tell us what they want, family size doesn’t matter • Geographics • They have to live in Hartford in the near future we would expand to farther places and the location is not important. • Psychographics • Reggeton, Bachata, Hip-hop, and R&B, etc. • Buying Patterns • They can pay Cash, Check. • They may do a lay-a-way.
Competitive Advantage Lo Que Tu Quieras Ideal party decorators Quinceanera boutique Factors Price negotiable negotiable Competitive/negotiable Quality of Service ideas Different ideas Easy to work with. Location Hartford County Florida Houston Reputation/Brands Party decoration Decorations Party Decorations Unique Factors/ Knowledge Have business Have business, privet parties Creative, art school
Marketing Mix Hartford and surrounding areas. facebook, cards, internet, flyers. Parents of females from ages 14-16 that have Hispanic background. Party Decorating Competitive
Promotional Mix Promotional Expense Monthly Amount Advertising $500 Commercials Publicity $0 Face book, word of mouth. Personal Selling $12 Cards and pens with our business name on them. Sales Promotion $55 Flyers with name and number Total Monthly Promotional Expense $567.00
Economics of One Unit One Quinceañera for 50 Description of One Unit of Sale:
Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168
Monthly Sales ProjectionsFirst Year Total Units Sold 255
Monthly Break-Even Units $2,092.00 = 7 $279.25 In an average month, the company will begin to make a profit after selling units. 7
Start-Up Investment Total Start-Up Investment $8,820.00
ROS & ROI $69,696.60 $127,500.00 X 100 = 55% $0.55 $69,696.60 $8,820.00 X 100 =7. 90% $790.21
Financing Strategy Total Start-Up Investment $8,820.00
Philanthropy and business Responsibility • Philanthropy • We are going to Donate 5% of our investments to Saint Joseph’s to help kids get cured from cancer. • Business Responsibility • Our business would be known by Facebook ads, ads on magazines, and bulletin boards, and TV commercials.
Business & Personal Goals Business Personal • J-my goal is to graduate with a 3.0 GPA and go UCONN. • E-my goal is to graduate high school with a diploma and enter a design/art college. • Look for people that are interested in doing quinceañera. • We will take pictures of the quinceañra we do and post them on street walls. Short-Term • Expending the buissness by looking for new occasions that need help. • We would seek out other designers that know how to work with people. • J-my goal is to be a pediatric and than go into Forensic Pathologist. • E-my goal is to become a well known designer/artist and have my own business. Long-Term
La QuinceañeraDe TusSueños!(The Sweet 15 of your dreams.) Thank You for your cooperation. La Vision
