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Power, Politics and the Media

Power, Politics and the Media. Pressure Groups. My Expectations. http://www.youtube.com/watch?v=92FCRmggNqQ. Pressure Groups. Holidays…What did you discover? Did you decide to join any pressure groups or create your own ?. Pressure Groups:.

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Power, Politics and the Media

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  1. Power, Politics and the Media Pressure Groups

  2. My Expectations

  3. http://www.youtube.com/watch?v=92FCRmggNqQ

  4. Pressure Groups • Holidays…What did you discover? • Did you decide to join any pressure groups or create your own?

  5. Pressure Groups: • A pressure group seeks to influence government policy or legislation. • AKA ‘interest groups’, ‘lobby groups’ or ‘protest groups’. • In the UK, the number of political parties is very small, whereas the number of pressure groups runs into thousands • The membership of political parties has fallen, but the membership of pressure groups has increased.

  6. ‘Interest Groups’ Represent • Trade Unions • Consumer Organisations • Professional Consultation Groups (BMA)

  7. Trade Unions and the Media Between 500,000 - 1 Million people took to the streets of London in March, yet it was barely reported…

  8. Trade Unions and the Media One trade union, UNI-Global, went virtual in their campaign against IBM….

  9. ‘Campaign Groups’ • Yes to AV? • No to AV? • Using ‘advertising’ techniques

  10. Campaign groups • Jamie Oliver’s School Dinners • Entire media campaign

  11. Influence and Tactics • Targets – Who do we want to influence? Government? Business? Media? Public?

  12. Influence and Tactics Tactics Direct Action: • Marching and Demonstrations • Publicity Stunts • Strikes and Disruptive Demonstrations

  13. Tactics Indirect Action: • Lobbying • Petitioning • Propaganda • Letter-writing • Using celebs

  14. How to: • Design a campaign • Class Vote

  15. Why? • Who to target? • How are we going to do it? • What are we trying to ultimately achieve?

  16. Quick Quiz • Beat the teacher…. • Why is the media able to influence public opinion? • What is a pressure group? • What is a trade union? • What is the difference between direct and direct action?

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