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Establishing a reference in Wellness

Establishing a reference in Wellness. II. Black Swan Capital Markets Conference – Lisbon, the 17 th of November 2010. Establishing a reference in Wellness. VIRGIN ACTIVE SPA – Porto . “Now Porto can compete with the Spa and Wellness sector in Southern Portugal .”

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Establishing a reference in Wellness

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  1. Establishing a referenceinWellness II. Black Swan Capital Markets Conference – Lisbon, the 17th of November 2010

  2. Establishing a referenceinWellness VIRGIN ACTIVE SPA – Porto “Now Porto can compete with the Spa and Wellness sector in Southern Portugal.” Source: Bruce Kendall, Tripadvisor

  3. Establishing a referenceinWellness DIVINE SPA, TheVine Hotel – Funchal, Madeira “The spa was incredibly relaxing and enjoyable with great products to offer.” Source: Traveller0654, Tripadvisor

  4. Establishing a referenceinWellness ROYAL SPA – Vale do Lobo, Algarve “The Royal Spa is a unique world of relaxation and splendor.” Source: Alda Filipe

  5. Establishing a referenceinWellness 7 SPA, HILTON – Vilamoura, Algarve “The hotel is fabulous and the spa the best ever I have visited.” Source: Karl, booking.com

  6. Establishing a referenceinWellness JOY JUNG SPA, Vila Joya – Praia de Galé, Algarve “One of the 101 best SPAs in the World 2009.” Source: Tatler’s

  7. Establishing a referenceinWellness IN A NUTSHELL • 27 yearsofexperienceandknow-how • 58 employees • Track record ofwell-knownclientslike - Intercontinental • - Hilton • - Lanidor • - Sheraton - Vila Joya - Virgin Active • Exclusive distributionofcosmeticbrandslike - AcadémieScientifique de Beauté • - Elemis • - Sodahsi • - TheraVine • CreationofthefirstSpaUniversityin Portugal • Internationalisationofthebusinessalreadytakingplace • Objective ofbecomingthefirst Portuguese companyontheAlternext

  8. Establishing a referenceinWellness HISTORY OF THE GROUP • 1983 Founded as SolAmbientebyMr. Goldmannseniorinthe Algarve • Sellingbathrooms, kitchensandleisureequipment • 1991 Martin Goldmannjoinedthegroup • 1998 CreationofAzurAmbiente to startopertionsinLisbon • 1999 Christian Goldmannjoinedthegroup • 2004 Creationof ASPA A • Conceptand design oflargescalespaprojects • 2006 Startoperationsof ASPA B • Exclusive distributionofcosmetic, lifestyleandantiageingproducts • 2008 CreationofHomeSpa • Offeringsmallerscaleprojects for ownersofluxuryhouses • 2010 CreationofThe Ambiente Group as holding company

  9. Establishing a referenceinWellness GROUP STRUCTURE

  10. Establishing a referenceinWellness THE WELLNESS (1.9 TRILLION USD) INDUSTRY • WorkplaceWellness – 30.7 billion USD • Medical Tourism – 50.0 billion USD • Spa – 60.3 billion USD • WellnessTourism – 106.0 billion USD • Complementary & Alternative Medicine – 113.0 billion USD • Preventive/ PersonalizedHealth – 243.0 billion USD • HealthyEating/ Nutrition & WeightLoss – 276.5 billion USD • Fitness & MindandBody – 390.1 billion USD • Beauty & AntiAging – 679.1 billion USD

  11. Establishing a referenceinWellness ASPA A “… as living a healthy and better lifestyle has become one of the population’s top priorities, spas have grown in popularity and are viewed as essential elements to a hotel or resort’s success.” Source: Mendelbaum & Lerner

  12. Establishing a referenceinWellness ASPA A • ThePast • Prestigiousjobs- Vila Joya • - Vale do Lobo • - Luxurycondominiumspain Angola • - Virgin Active, 1st spain Portugal • ThePresent • Major contracts- Angola • - Ireland (TheWorld) • - Portugal • - Tunisia • The Future • Businessdevelopments- Taking ASPA A international • - Partnershipswith hotel operators • - Cooperationswithleadingconsortias

  13. Establishing a referenceinWellness ASPA A • Our objectives are… • Approachthe hotel renovationmarket • Winnewprojects • Developthe ASPA A brandinternationally • Provide a “concept, design, installandoperation” package • Become a productleader

  14. Establishing a referenceinWellness ASPA B

  15. Establishing a referenceinWellness ASPA B • SpaCosmetics • Academie Scientifique de Beauté (France) • - 9 ranges • - Target: SpasandBeautySalons • Elemis (GreatBritain) • - 8 ranges plusskincareproducts • - Target: Four & FiveStarSpas • Sodashi (Australia) • - 11 ranges • - 100% natural andchemicalfreeproducts • TheraVine (SouthAfrica) • - 9 ranges • - Vinho therapybasedproducts

  16. Establishing a referenceinWellness ASPA B • SpaUniversity • Offerpostgraduatecourses for • - Therapists • - Beauticians • - Lifestyleconsultants • - SpaManagers • SMART – SpaManagementAndRetailTraining • SodashiEuropeanTrainingFacility

  17. Establishing a referenceinWellness ASPA B • Our objectives are… • To achieve 1.000 spatreatments per dayby 2013 • Develop a constantstreamoftherapistsandbeautytherapists for the “SpaOpersations” • Retailpartnership • Implementationof a real-time online orderingand stock control

  18. Establishing a referenceinWellness ASPA O “Studies have shown that the addition of a spa can increase operating revenues of the hotel by over 20%”. Source: M. Madanoglu & S. Brezina

  19. Establishing a referenceinWellness ASPA O • Whywe are going to operateSpas • Hotel operators are notSpaoperators • Wehavebeenapproachedbyleading hotel groups to operatetheirSpas • TheSpaisthefirstproductwhichkeepstheclientonthe hotel premises • Thedemand for welloperatedSpasisrising • Generatetheopportunity to offer a turnkeyprojectincludingtheoperations • BigadvantageinhavingthesupportfromElemis/ Steiner • OperatingtheSpameans to controltheinfluenceoversalesandemployment • Spaoperationsprovidetheinvestorwith more security

  20. Establishing a referenceinWellness ASPA O • Our objectives are… • Operate 18 Spasby 2013 • Drive more projectbusinessdue to profitableSpaoperations

  21. Establishing a referenceinWellness HomeSpa “Although the real estate market in Portugal has slowed down, there is still considerable potential for HomeSpa in existing residences in Portugal as well as in other countried.” Source: Research Report Public Research

  22. Establishing a referenceinWellness HomeSpa • Concept • Developdeadspaceinto a HomeSpaarea • Wellnessathome • Increasetheintrinsicvalueofthehome • Creatingsomethingthewholefamilycould use • Serve thedemandofstayinghealthy, lookingyoungerand feeling better • Pricingbetween 15.000 EUR and 500.000 EUR

  23. Establishing a referenceinWellness HomeSpa • Our objectives are… • DevelopHomeSpaintoaninternationalbrand • Owningthetrademark “HomeSpa” for wholeEuropesupportsthisapproach • Design, sellandinstall 50 HomeSpa´sin 2013 • Sofarwedesigned, soldandinstalled 18 HomeSpa’s • Teamupwithanintertational interior design house • like Armani Casa orZaraHomes • MAESA (France) recentlyteamedupwithZaraHomesintermsof perfume, we • aim to do thesamewithHomeSpa

  24. Establishing a referenceinWellness RETAIL BUSINESS “The retail business is ready to become again the cash-cow of our company.” Source: Martin Goldmann, CEO The Ambiente Group

  25. Establishing a referenceinWellness RETAIL BUSINESS • Brands • Bathrooms • - LeadingGerman & Italienbrands • - Coveringalltheaspectsofthebathroom • Kitchens • - LeadingGermanbrands (ALNO & Impuls) • Leisure • - LeadingAmericanbrands

  26. Establishing a referenceinWellness RETAIL BUSINESS • Our objectives are… • Eachofthe 55 retailersshouldachieve a monthlyturnoverof 6.000,-- EUR • To dominatethe top endofthemarket • Staytheleadingsupplierof design andqulityproducts • ExpandwiththeownretailerSolAmbientebyopeningadditionaloutlets to theexistingonesin Lagoa (700m2 showroom) and Quinta do Lago (400m2 showroom)

  27. Establishing a referenceinWellness FINANCIALS

  28. Establishing a referenceinWellness NEXT STEPS • Raisingequitythroughprivateinvestors • Wealreadyhad a round-tablepresentationandwewillhave more duringthenext • weeks • Raisingequitythroughinstitutionalinvestors • WealreadyhadroadshowsinGermanyand France with na exciting feedback • especiallyoutof Paris • PrivatePlacementof 2.5 mio. Euro • Withup to 100 investors • ListingontheAlternextinthemiddleof 2011

  29. Establishing a referenceinWellness THANK YOU VERY MUCH FOR YOUR INTEREST! Time for QuestionsandAnswers The Ambiente Group Avenida Severiano Falcão, Lote 2 2686-100 Prior Velho Portugal Tel.: +351 219 498 229

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