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What is Search Engine Optimization (SEO)?

To be a digital marketer you must know all the concepts, both on-page and off-page. However, to provide in-depth knowledge of Digital Marketing, 1stepGrow professional training education institute offers the best Digital Marketing course in Bangalore. <br><br>Course Highlight:<br>- 280 hours intensive live training.<br>- Free Facebook Blueprint voucher worth $99.<br>- Aligned with prestigious digital marketing certifications like Facebook Blueprint, Google Analytics, Hootsuite.<br>- 100% job guarantee.<br>For more information: <br>https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/<br>

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What is Search Engine Optimization (SEO)?

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  1. 1stepgrow academy Search Engine Optimization (SEO)

  2. Agenda What is Search Engine Optimization (SEO) On-page & Off-page SEO Keywords - the most important item in SEO Best tools for SEO https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

  3. What is Search Engine Optimization (SEO) SEO is the act of optimizing a site so that it ranks in first top results on Search Engine Results Page (SERP) and helps to boost visitors to your site. For example, you may have launched a blog to promote your products however it does not appear on the SERPs. There could be a number of reasons for this. Weaker keywords Poor link building practices Slow load time of webpage Lack of good user experience on your website Better content on your competitors’ websites https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

  4. On-page & Off-page SEO On-page SEO: On-page SEO is the process of optimizing website elements. In order to implement on-page SEO we have to take certain elements into account, including: Keyword Research, Title Tag, Meta Description, Header Tags, Internal Link. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

  5. On-page & Off-page SEO Off-page SEO: It is the process that aids in improving the position of a site on the SERP and increases its credibility. This strategy involves actions are done beyond the website in order to boost the ranking on SERPs. The benefits of off-page SEO include an increase in traffic, improved page rank as well as brand awareness. Off- page SEO's purpose is to build links along with the high quality content is the most important factor when it comes to this. To allow other websites to backlink to your site it is crucial to create quality and well-structured content. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

  6. Keywords - the most important item in SEO If you improve your content around the keywords and phrases that users search for, your site will be more prominently ranked for these terms. Needless to say, ranking higher in the SERPs can bring more traffic specifically to your site. That's why finding relevant keywords that users are the first step in any SEO strategy. In actual fact, SEO is pretty much impossible without the use of keywords. To find Keywords for SEO you can tools like KWFinder, Ahrefs Keyword Explorer, Google Keyword Planner, Long Tail Pro. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

  7. Best tools for SEO 1. Ahrefs: SEO Keyword Tool 2. Google Search Console: Top SEO Tool 3. SEMRush: Marketing SEO Tools 4. KWFinder: SEO Keyword Tool 5. Moz Pro: SEO Software 6. Ubersuggest: Keyword Tracking Tool https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

  8. For more information, please visit: https://1stepgrow.com/

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