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Digital Marketing with the rise of Micro-Influencers

An Influencer Marketing Hub in 2018 predicted that micro-influencers will gain more influence over celebrities. To understand read a blog from Liqvd Asia - Digital Marketing Agency in Mumbai.

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Digital Marketing with the rise of Micro-Influencers

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  1. AN IDEASCOMPANYFORTHE DIGITALWORLD. www.liqvd.asia

  2. Digital Marketing with the rise of Micro-Influencers

  3. Background • It is almost 3-4 years since we have started seeing a rise in the importance of influencer marketing. Earlier, traditional marketing was the best way accepted by brands for promotion. • Aprediction made by Influencer Marketing Hub in 2018 suggested that micro-influencers will gain more influence over celebrities. With the current situation, it is clear now that their prediction was correct and on the mark. • You might wonder how they were right in their prediction? To understand it, read it till the end. • First of all, let us see the movements of brands from traditional social media marketing to influencer marketing.

  4. Early Influencer Marketing Strategies • In the earlier years of Influencer Marketing, it lacked the correct definition and the measures for success. One of the easiest ways of finding the influencer for a brand was to look at the number of followers on the social media channel. • Brands accepted the situation for a while, even when influencers tried to increase their cost of posting brand stuff on their social media channels. The charges were relatively lesser than what brands had to pay for celebrity endorsements. • However, brands have started raising their questions about reach, followers, and a few other things in the past year. Having tens of thousands of followers does not mean that they influence everybody. • We have seen several influencers gaining followers, likes, comments, etc., using cheap and paid techniques like keeping bots. As a result, brands have started losing their interest in hiring influencers with more followers and lesser reach. Such a situation pushed an increase in the importance of micro-influencers, having lesser followers but a better reach.

  5. Micro-influencers rescuing Brands • More prominent brands still believe in celebrity endorsements, apart from influencer marketing. However, smaller brands have started gaining interest in influencer marketing since 2018. The main reason behind influencer marketing’s rise is a rapid increase in the number of micro-influencers. • The key advantage of micro-influencers is that they are micro in the number of followers, but they can influence their followers. They genuinely influence the decision-making of their followers.

  6. Brands AND Micro-Influencers • Reach is just a nice simple number to discover, but it does not tell a brand about the benefits of hiring a micro-influencer. In our understanding, the benefits are intangible. • Based on research by Markerly, Influencers with 10,000 to 1,00,000 followers will give you a better combination of reach and engagement. • BUT HOW? • Micro-influencers have established relationships with their followers. If you have done proper research and hired a micro-influencer, then micro-influencers are likely to give positive feedback regarding your products. This will influence their followers to make a favorable decision regarding your brand. • No micro-influencer will accept your proposal if your brand can hamper its followers in any case. It means if a micro-influencer shows interest in working with your brand, you are likely to receive the best output.

  7. Conclusion • As a digital marketing agency in Mumbai, Liqvd Asia has worked on several such influencer marketing activities and is working on them presently. As a brand, if you are unfamiliar with any such activities or want any help in influencer marketing activities, you can connect with us.

  8. magic@liqvd.asia THANK YOU

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