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Facebook carousel ad

What is carousel ad and how is it useful for businesses? <br>Visit - http://www.konsolegroup.com/digital-marketing.php

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Facebook carousel ad

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  1. What is a Facebook Carousel Ad? The carousel format allows you to show 2-10 images and/or videos with headlines, links and call to action (CTA) buttons in a single ad. That too, at no extra cost!

  2. The carousel format provides us with spaces as blank canvases, upon which you can craft your creativity. The key is to create innovative advertising masterpieces that your audience will love. A carousel ad gets 10 times higher click- through rate than other ad formats on Facebook. (Desktop and mobile view)

  3. Why Carousel Ads? Carousel ads don’t cost more than single-image ads having the same objective but are highly dynamic, engaging and result oriented. In fact, as per reports, campaigns with carousel ads can result in 20-30% lower cost-per-click compared to single-image ads.

  4. Advantages : Cost Effective – Carousel ads are ideal for businesses with a small marketing budget. They are great at attracting customers and, at the same time, cheaper than the usual marketing strategies. Apart from being cheap and effective, carousel ads are easy to monitor, manage and optimize as well. Highly Engaging – The analysis shows that carousel ads outperform regular ads on Facebook. Through these ads, it’s easier to meet the objective of capturing audience’s interest and attention. There are endless ways to craft carousel ads apart from turning them into catalogs or virtual tours. Versatile – Carousel ads are extremely versatile and can be used in a number of ways. While many businesses use this type of ad as a way to promote their products, it can also be used to tell stories about your business in a creative way. The beautiful thing is that the ability to create and promote content is limited only by your own imagination.

  5. How can you use Carousel Ads? Here, I’m going to highlight 5 ways businesses can utilize Facebook Carousel Ads – Showcase multiple products that link to various pages. Give customers more options to increase engagement and raise your click-through rate. Highlight multiple features of a product. Emphasize on product details from different angles to better inform your customers. Try storytelling. You can use images and/or videos in succession to illustrate a compelling narrative. Explain a process. Give your audience an idea of how your business works step-by-step. Present one large image that stretches across the carousel canvas for a unique ad experience.

  6. Conclusion – Facebook is the most widely used social network, so learning to use all of its most valuable features is always a great idea. Given the advantages of Facebook carousel ads, are you still thinking twice about trying it out for your business? However, irrespective of the category of your business or industry, you cannot afford to be missing out on Facebook carousel ads!

  7. For more information visit – www.konsolegroup.com

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