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Starbucks Research Report

Starbuck Corporation is a multinational company famous for roastery reserves and coffeehouse chains. Today it has more than 32,000 stores globally.

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Starbucks Research Report

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  1. Starbucks – Research Report

  2. About Starbucks Corporation, known as Starbucks is a multinational roastery reserve and coffeehouse chain. It was founded by Gordon Bowker, Zev Siegl, and Jerry Baldwin on 30 March 1971 in Seattle, at the Pike’s Place Market. It all started with retailing and roasting coffee beans, ground coffee, spices, and tea from the store located in Pike’s Market place but today connected to more than 80 markets globally. Starbucks has its headquarter in Seattle at 2401 Utah Avenue South. The name was derived from “Moby-Dick”–Herman Melville’s first mate. It is the sea from which the logo of Starbucks is inspired and it even has the Greek Mythologies twin-tailed siren. Starbucks’ mission is,“to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” The company believes in creating opportunities, strengthening communities, and leading in sustainability. Starbucks’ Years of Progress The first store of Starbucks opened in 1971 in Seattle’s Pike Place Market. Howard Schultz in 1982 became the retail operations and marketing director and in the same year, the company started providing espresso bars and fine restaurants with coffee. In 1983, while in Italy, Howard Schultz was impressed with the espresso bars popularity in Milan and wanted to come up with a similar concept back in Seattle. The very next year he convinced the Starbucks founders for testing the concept of a coffeehouse in downtown Seattle, where the first Starbucks® Caffè Latte was served. It is this experiment that leads to the Starbucks genesis of success in 1985. In 1987, Il Giornale acquired Starbucks assets with the local investor’s supports and changed the firm’s name to Starbucks Corporation. The same year, their first store was opened outside Vancouver, i.e in Chicago. Starbucks started providing its full and part-time workers with health benefits and domestic partnership coverage. By this year, the firm already had 33 stores. It expanded its headquarter in Seattle in 1990 and even unveiled its mission: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.” Starbucks opened the first licensed airport store at Seattle’s Sea-Tac International Airport in 1991. In 1993, it opened a roasting plant in Kent and the next year the first drive-thru location was integrated. It opened the first LEED®-certified store in Hillsboro, a roasting facility in York, announced the second two-for-one stock split, debuted its first album,” Blue Note Blend” and began serving Frappuccino blended beverages in 1995.

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