1 / 2

Fintoo_Proposal_The Good Edge_Feb2021

https://www.fintoo.in/

35031
Télécharger la présentation

Fintoo_Proposal_The Good Edge_Feb2021

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communications Approach A proposal by The Good Edge for Fintoo The Good Edge | the right partner The Good Edge is a full-service communications agency with a versatile team of senior specialists and bright young minds who deliver a fine mix of experience and new ideas. With a keen understanding of business drivers, we help clients align communications efforts to business needs, thereby resolving communications challenges embedded in business challenges. Our expertise extends from message development to placement. We have robust media connections across the country as well as content development capabilities. We see ourselves as an extension of the client teams we serve at leading brands such as Reliance Jio, Deutsche Bank, ICICI Prudential Mutual Fund, SBI General Insurance, Mirae, PGIM Asset Management, ICICI Lombard, SOLV and Navi Technologies among others. Our award-winning creative practice is powered by an in-house design studio and a multi-faceted team of writers and editors, with experience of both the corporate and the agency side. We have experience in developing brand identities for start-ups, as well as advertising and marketing campaigns for established brands. We have successfully delivered original creative and content work on a wide range of subjects, for clients like Axis Bank Foundation, Citi, Barclays, Standard Chartered, Morgan Stanley, BCG, DHL, Cognizant and McDonalds. Communications Objective| an outline Build the brand Fintoo across all relevant platforms by creating a sharp narrative with appropriate positioning. Communications Strategy | our approach •Build up Company’s owned assets: Agency will help spruce up owned assets like website and social media handles; and establish a content publishing rhythm in discussion with the company oWebsite revamp with crisp/ relevant content that is updated on an ongoing basis oLinkedIn, Twitter channels to post information about the company, its plans, its early successes, the depth and strengths of its leadership oMD blogs on the subject, regulatory announcements/ developments amplified on social platforms •External communication: oInterviews: Focusing on- company plans, journey, investments, leveraging technology to disrupt the financial space etc. Target Publications: ET/ Mint/ Business India/ TechCircle/ YourStory/ Inc 42 February 2021

  2. oAuthored articles: —Spokespeople to contribute educative articles on achieving financial goals, tax planning, wealth creation, ease of investing etc. Target Publications: The Hindu Business Line/ The Financial Express/ Business Today/ Forbes Advisor India/ Outlook Money etc. oInitiating and ensuring industry story participation: —Focused on wealth advisory, initiate industry stories which will mention company’s offerings prominently —Key Topics: Tax planning, wealth advisory, use of technology in financial space etc. —Agency will agree on the key topics with company and prepare story pitches that will be used to initiate these stories with mainstream media. Target publications: The Economic Times/ ET Wealth/ The Hindu Business Line/ Mint/ The Financial Express/ Business Standard/ Moneycontrol/ Outlook Money, Money Today etc. oResearch/ White Paper: Agency will help in getting the company research reports published in media oSpeaking opportunities: Source speaking opportunities at relevant industry platforms We propose a multi-pronged communications approach to increase media visibility for Fintoo. We will ensure both quantity and quality in the media coverage. Innovative content and interesting story angles would be the differentiating factors in our proposed communication approach. At the Good Edge, we are focused at problem-solving for clients. We apply integrated communications tools, cutting across media management, content and design. We also believe that communications is an advisory business and hence we always have a senior, experienced colleague helming each client assignment. Commercials We propose a retainer of INR 1,50,000/- (One Lakh and Fifty Thousand only) per month for media management and PR for the company. •The account will be serviced from Mumbai. •All outstation travel, stay and incidentals will be billed on actuals. •Translation of communications material, collateral, and press information documents into local languages will be billed on actuals, after prior approval from client. •External agency and third parties including media tracking, Social Media monitoring, management of Digital Assets, Events, etc. can be engaged on behalf of the client and will be billed additionally. •Government taxes as applicable. February 2021

More Related