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Designing with Empathy [From the Front 2013] PowerPoint Presentation
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Designing with Empathy [From the Front 2013]

Designing with Empathy [From the Front 2013]

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Designing with Empathy [From the Front 2013]

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  1. Designing Empathy with Aaron Gustafson @AaronGustafson adaptivewebdesign.info

  2. Photo Credit: Stuck in Customs

  3. Designing Empathy with

  4. Design ≠ Art _ Image Credit: L.e.e Photo Credit: faith goble

  5. Photo Credit: Abby Lanes Art serves the Artist

  6. I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen

  7. de·sign   /dəˈzīn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out

  8. David Carson has been called “the most influential graphic designer of our times” Photo Credit: © Marc Eckardt for FontShop, Berlin.

  9. It wasArt

  10. It was Ego

  11. subjective, personal, and self-indulgent” “ Photo Credit: © Marc Eckardt for FontShop, Berlin.

  12. Your ego is a bad designer.” – Christopher Butler

  13. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

  14. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

  15. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

  16. Just because you can doesn’t mean you should Photo Credit: harald walker

  17. Photo Credit: Laurence & Annie Design isn’t about showing off

  18. Photo Credit: altemark Design to communicate not alienate

  19. Design = Creativity for Communication

  20. Designing Empathy with

  21. em·pa·thy /ˈem-pə-thē/ From the Greek empathia meaning “state of emotion”

  22. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

  23. Meet Charlie

  24. and Jack

  25. Empathy requires us to observe Photo Credit: [phil h]

  26. Empathy requires us to ask questions Photo Credit: [phil h]

  27. Empathy requires us to listen Photo Credit: [phil h]

  28. Empathy requires us to use our intuition Photo Credit: [phil h]

  29. Empathy requires us to be patient Photo Credit: [phil h]

  30. Perspective is everything Photo Credit: ZeroOne

  31. Empathy is about showing solidarity with others who have a one and only life on this planet.” – Jeremy Rifkin

  32. Solidarity requires communication Photo Credit: LeonArts.at

  33. Global Community Nation States Religious Groups Tribes

  34. Global response within 3 hours Photo Credit: United Nations Development Programme

  35. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

  36. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this

  37. John Rawls 1921-2002

  38. Selfishness is a survival instinct Photo Credit: Malingering

  39. Photo Credit: Stuck in Customs We are able to empathize by seeing ourselves in others.

  40. Personas foster empathy In UX, we use personas to help us empathize Credit: Kevin O’Connor

  41. They also frequently devolve into another name for “the user” Photo Credit: Tinker*Tailor loves Lalka

  42. Personas need to be real. They need to be human. Photo Credit: code poet

  43. User Scenarios = situational empathy Photo Credit: Sergiu Bacioiu