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Adaego Ononuju - Digital Marketing Vs. Social Media Marketing

It is common for people to confuse digital marketing and social media marketing. They believe participating on social media platforms is digital marketing, but the practice is just part of it, says Adaego Ononuju.

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Adaego Ononuju - Digital Marketing Vs. Social Media Marketing

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  1. AdaegoOnonuju - Digital Marketing Vs. Social Media Marketing

  2. It is common for people to confuse digital marketing and social media marketing. They believe participating on social media platforms is digital marketing, but the practice is just part of it, says AdaegoOnonuju. Social media marketing is one of the channels of digital media marketing, says Njideka A Ononuju. Using social media platforms like Facebook, Instagram, Twitter, etc., is one aspect of social media marketing. Digital marketing refers to all types of marketing activities that a brand engages in digitally, online and offline, to promote its products or services.

  3. Digital Media Marketing - what is it? Marketing is defined by the dictionary as the process of making a business's products or services more noticeable to the public and thereby driving sales. Adding the word 'digital' to marketing means utilizing digital media channels to market your products or services." An objective of digital marketing is to achieve any of the following objectives by implementing a variety of customized digital media marketing channels: To increase sales and profits of your products or services. Establish a strong relationship with your target audience and build brand awareness. Add value to your audience. Promotion of your products or services.

  4. Digital marketers develop a customized digital marketing strategy that includes the most appropriate channels for your business, prospect audience, and budget says Njideka A Ononuju. You do not have to incorporate all digital marketing channels in your marketing campaign to achieve your goals.

  5. Social Media Marketing - what is it? As part of digital marketing, social media marketing entails the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Google+, Snapchat, etc. to promote your products, services, or brand. According to AdaegoOnonuju, the strategy typically involves engaging with your target audience, contacting industry influencers, posting fresh and original content, holding contests, and adopting other methods to grab the attention of the audience present on various social media channels.

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