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Adaego Ononuju - How Is Digital Transformation Changing Marketing

Digital technology and the proliferation of digital media have had both profound and unexpected effects on 21st-century life, says Adaego Ononuju. While everyone expected that digital would make things more efficient, few predicted the social impact digital media more efficient, with online connectivity, would have.

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Adaego Ononuju - How Is Digital Transformation Changing Marketing

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  1. AdaegoOnonuju - How Is Digital Transformation Changing Marketing?

  2. How Is Digital Transformation Changing Marketing? Digital technology and the proliferation of digital media have had both profound and unexpected effects on 21st-century life, says AdaegoOnonuju. While everyone expected that digital would make things more efficient, few predicted the social impact digital media more efficient, with online connectivity, would have.

  3. Our goal in this post is to dig deeper and examine the implications. The Unavoidable Change Even though the term "digital transformation" seems like a nebulous concept, the actual results are pretty clear, says Njideka A Ononuju. We have seen these trends for years and now are seeing an accelerated pace of changes not seen before.

  4. The Digital Funnel The funnel is a traditional marketing concept used to map out the actions potential customers take on a journey that culminates in making a purchase. It is one of the first places where digital transformation is influencing marketing.

  5. Personalization Is Possible As a result of the digital transformation, digital marketing is now able to personalize content for individual customers more effectively. As a result of the combination of metrics and interactivity, it is now possible to track the actions and behavior of individual consumers and tailor a response based on that data.

  6. Automation Increases Proactivity When it comes to purchasing decisions, timing is crucial, says Njideka A Ononuju. A consumer may be 'on the fence about making a purchase, even taking preliminary steps to make a purchase, only to stop right at the shopping cart phase before committing to an actual purchase.

  7. According to AdaegoOnonuju, it is important to understand what digital transformation involves, to learn from digital leaders across segments, and to make sure your company has the technology, processes, and talent it needs to thrive.

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