Adaego Ononuju - Integrated Digital Marketing 5 Key ElementsAdaego Ononuju - Integrated Digital Marketing 5 Key Elements

1. Adaego Ononuju - Integrated Digital Marketing 5 Key Elements Businesses must understand that digital marketing is not merely a fad, but an evolutionary evolution of marketing, says Njideka A Ononuju. While random advertising campaigns continue to exist, they are not the benchmarks for a return on investment anymore. For businesses to succeed in the age of technological advancement, specific marketing strategies must be adopted. Integrated digital marketing is the ability to connect various marketing activities across multiple media in real-time. Campaigns cannot simply be seen as vague units of measurement for marketing expenditure. According to Adaego Ononuju, the Internet is thriving now and every industry is available online. Brands must be present on the web in an influential way as well, and they can do this by realizing that concepts such as integrated digital marketing are not just nice ideas, but rather the driving force behind the evolution of their brand in today's tech-savvy world. A digital marketing strategy should include the following elements: When it comes to online visibility, the management of a business's digital presence website is perhaps the foundation. As a result of making use of what is called 'Responsive Web Design, your customers will have the ability to use your website from a wide range of devices. This includes devices that they own or may purchase in the future. Even if the upfront costs are higher for this approach than your existing costs, it will definitely prove to be a worthwhile investment in the long run. Content design and marketing Since the internet has transformed the market into an online space, content has become a major factor when it comes to successful marketing for any business. Content marketing is used by businesses to market their primary message to their target audience. If you are thinking about developing a content marketing strategy, you should ensure the content is not sales-oriented. You should create informative content that is useful for your audience and not necessarily forces them to purchase.

2. Adaego Ononuju - Integrated Digital Marketing 5 Key Elements Creating online engagement When a business is present on various pertinent social media platforms, it is imperative to use these platforms in the most effective possible way to effectively leverage their advantages. In addition to being present on different websites, businesses should use social media to expand the ways in which they engage with customers. Businesses should ask target audiences relevant questions to gauge their response. Team integration In a company divided into traditional and digital marketing teams, it's possible to have competing or conflicting priorities. As a result, it's important to find a way to integrate people and teams as far as marketing is concerned. Formulating integrated marketing plans is an important first step. Businesses should break down rigid thinking, hierarchies, and operational barriers within the company. SoLoMo At the core of integrated digital marketing lies SoLoMo or Social Local Mobile. We know smartphones have become synonymous with our modern lifestyles, so understanding where your buyers are located and when and how they want to reach you is essential. Does your buyer use a computer or a cell phone? Are they situated somewhere or on the move? When do they need your brand's product or service? Use SoLoMo to make your brand highly accessible in various relevant situations. You can do so by tempting your customers with timely offers. Performance measurement Before implementing any of the elements of an integrated digital marketing plan, it's essential to develop metrics to determine their ultimate value or effectiveness, says Njideka A Ononuju. Analyze noticeable changes in customer engagement to determine which aspects of the strategy are effective and which are unnecessary. According to Adaego Ononuju, these are the five key elements of a digital marketing strategy. Hopefully, this bit of data may further assist you in your future exertions.