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Types of media

In this ppt we describe types of media

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Types of media

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  1. TYPES OF ADVERTISING MEDIA

  2. Introduction Advertising is an incredibly powerful instrument which can make or break a business. If you want to build your business brand reach prospective customers then you can no longer ignore advertising.But beware, there are some ineffective strategies that can consume your investments and leave you with little to show for your advertising efforts. The following are some advantages and drawbacks of important advertising media.

  3. Newspapers Advantages Disadvantages • Year-round readership • Geographic selectivity • Immediacy • High individual market coverage • Short lead time • Limited demographic selectivity • Little color • May be expensive • Low pass-along rate • Clutter • Mass market medium

  4. Magazines Advantages Disadvantages • Higher cost per contact • Long-term advertiser commitments • Slow audience build-up • Limited demonstration capabilities • Lack of urgency • Long lead time • Good reproduction • Demographic selectivity • Regional/local selectivity • Long advertising life • High pass-along rate Advantages

  5. Radio Advantages Disadvantages • Selectivity and audience segmentation • Immediate and portable • Geographic flexibility • Entertainment carryover • Short-term ad commitments • No visual treatment • Short advertising life • High frequency to generate retention • Commercial clutter • Background distractions Advantages

  6. Television Advantages Disadvantages • Short life of message • Expensive with high campaign cost • Little demographic selectivity with network • Long-term advertiser commitments • Long lead times • Clutter • Wide, diverse audience • Low cost per thousand • Creative and demonstrative • Immediacy of messages • Entertainment carryover • Demographic selectivity with cable Advantages

  7. Outdoor Media Disadvantages Advantages • High exposure frequency • Moderate cost • Flexibility • Geographic selectivity • Broad, diverse market • Short message • Lack of demographic selectivity • High “noise” level Advantages

  8. Internet Advantages Disadvantages • Difficult to measure ad effectiveness and ROI • Ad exposure relies on “click through” • Not all consumers have access to internet • Fast growing • Ability to reach narrow target audience • Short lead time • Moderate cost Advantages

  9. Conculsion In today’s world, your potential customers are busier now than ever before. So, your advertisements need to stand out and be interactive to keep pace with them. It is obvious that advertising media is important to reach your targeted audiences to spread your brand’s visibility and promote your products in a short time span. There are many hoarding advertising services companies in Madurai, hence it is advisable to get assistance from such a professional in order to make your advertising campaign successful.

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