1.   7 ‘MUST HAVES’ BEFORE YOU LAUNCH       THE ULTIMATE ‘GO-TO-MARKET’ PRELAUNCH WORKSHEET Looking for niche product or business ideas? You've come to the right place…  

2.   4 Freedoms of an Online Business 1. ________________ Freedom: How would you spend yourtime if your business made you money 365 days a year? __________________________________________________________________________ __________________________________________________________________________ 2. ________________ Freedom: Wherewould you like to live/play/work if your work could be anywhere that had an internet connection? __________________________________________________________________________ __________________________________________________________________________ 3. ________________ Freedom: What type of people do you want to work with or coach? __________________________________________________________________________ __________________________________________________________________________ 4. ________________ Freedom: If you could make money doing anything in the world, what would you choose to do to fulfill your own purpose? __________________________________________________________________________ __________________________________________________________________________  

3.   AVOID The 2 ‘Non-Starters’ 1. “________ _________________ ______________” Hint: making the assumption that you already know something or that you’ve seen this before… that won’t get you where you want to go. 2. “________ _______________________” Note: Some things you’ll learn may seem counter‐intuitive or even strange, but they’re backed with over a decade of proven results. The Core Strategy That Drives Successful Launches The ________________________ Sales _____________________ You break up your sales letter into ______ sections, called _________________ (PLC) Prelaunch 1 theme: ________________________________________________ Prelaunch 2 theme: ________________________________________________ Prelaunch 3 theme: ________________________________________________  

4.   THE 6 Mental Triggers that Make A SUCCESSFUL Launch CAMPAIGN 1. ________________________________________________ 2. ________________________________________________ 3. ________________________________________________ 4. ________________________________________________ 5. ________________________________________________ 6. ________________________________________________ 3 types of people this is perfect for 1. You already have an online business and are ready to take it to the next level. 2. You’re a practitioner or have a service business but you don’t have “time leverage” (to increase your income you must work more hours). 3. You have no business, no product, no list, and maybe even no ideas. (If you fall into one of those 3 categories, you’re going to love the next training series I have for you… it’s about the three primary types of launch campaigns… including the Seed Launch, which is where you can start with no list and no product, and basically get paid to create that first product and create that first list.)  

5.   Exercise: 3 Questions to Inspire Your LauncH 1. Why do you want to launch? ____________________________________________________________________________ ____________________________________________________________________________ ____  2. What does building a successful online business look like to you in terms of the four freedoms described above? __________________________________________________________________________ __________________________________________________________________________ 3. What will putting on product or startup launch campaigns do for your lifestyle and your family’s lifestyle? __________________________________________________________________________ __________________________________________________________________________  

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