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BUSINESS GO-TO-MARKET STRATEGY

BUSINESS GO-TO-MARKET STRATEGY. Dan Mahlik ISM | 02.07.2008. BUSINESS G-T-M STRATEGY. Networking Branding Implementing Local Resources. BUSINESS G-T-M STRATEGY. Networking Goal Commitment to the GTM “Marketing Direct” & “Flexible Fulfillment

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BUSINESS GO-TO-MARKET STRATEGY

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  1. BUSINESS GO-TO-MARKET STRATEGY Dan Mahlik ISM | 02.07.2008

  2. BUSINESS G-T-M STRATEGY • Networking • Branding • Implementing Local Resources

  3. BUSINESS G-T-M STRATEGY • Networking Goal • Commitment to the GTM • “Marketing Direct” & “Flexible Fulfillment • More than 15 years creating repeat customers & gaining expertise • Being engaged in your top 75 with fanatical follow up • Relationship or Product Advantage

  4. BUSINESS G-T-M STRATEGY • Industry Partners • Understand Who’s In The Know? • Work as a Team – Spacesaver Synergy Program • Training • Getting Involved – ASID, IIDA, IFMA

  5. BUSINESS G-T-M STRATEGY • Branding Initiatives • What Works • Market of One Philosophy • Tailored Solutions • Product Positioning • Full-Service Rep Agency • Sell Experience & Expertise • Connecting Resources • Quarterback Philosophy: One Point of Contact • Monthly Thank You Calls

  6. BUSINESS G-T-M STRATEGY • Local Resources • Interior Design Staff • Local AutoCAD Support • Established Installation Partners • Resource Centers MILWAUKEE MADISON

  7. THANK YOU!

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