Google Analytics Campaign Tag Management Template

1. Google Analytics Multi-Channel Campaign Tag Management Campaign Name: My Awareness Campaign April Campaign Landing Page URL (Vanity, print and direct): http://www.myawarenesscampaign.com and http://www.myawarenesscampaign.com/special 1) Determine all campaign elements that will drive traffic to your campaign landing page, list in column #1 2) Use the medium name from your Google channel setup in column #2 (view tab #2 and #3 for channel grouping tips). 3) For multiple link tracking within an element (i.e. email or search ad), define individual link names/labels in column #3). 4) Define and use the same campaign name for all the elements in column #4 (This name will show up under "Campaigns" in GA). 5) If you use unique source code identifiers for your internal database, add that in column #5 6) Use the Google Analytic URL Builder to create your first URL and then append the end with your unique syntax and source code (i.e. ?ref'd id=XXXX or referral=XXXX) VIEW  URL  BUILDER NOTE: content below is for an example only, replace with your own naming conventions and try to be consistent across campaigns. Parameter  =  source launchemail followupemail reminderemail thankyouemail partnerads aolads googleads videoads twitterpost facebookpost facebookad blogbanner googleplus pinterest qrcodemailer bingads adwords Parameter  =  medium Parameter  =  term  or    content email link1,  link2,  link3  … email link1,  link2,  link3  … email link1,  link2,  link3  … email link1,  link2,  link3  … display display display display social social social social social social print cpc my,  campaign,  special cpc Parameter  =  campaign MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril MYcampaignApril Source  Code Full  URL  with  GA  and  Source  Codes 222222 http://www.myawarenesscampaign.com?utm_source=launchemail&utm_medium=email&utm_campaign=MycampaignApril&utm_content=logolink1?referral=222222 222223 222224 222225 222226 222236 http://www.myawarenesscampaign.com/special?utm_source=qrcodemailer&utm_medium=print&utm_campaign=MycampaignApril?referral=222236 222237 http://www.myawarenesscampaign.com?utm_source=bingads&utm_medium=cpc&utm_campaign=MycampaignApril&utm_term=my?referral=222237

2. In  Google,  you  can  add  and  edit  current  channel  names: The  default  MCF  Channel  Grouping  is  a  pre-­‐defined  grouping  but  is  not  very  detailed.       For  example,  the  traffic  might  come  from  search,  but  you  might  want  to  know  if  it  was  paid,   branded,  non-­‐branded  etc.  You  might  also  want  to  know  the  number  of  days  it  takes  to  typically   convert  a  person  that  saw  a  social  post  and  converted  via  an  email  CTA.     To  create  a  new  channel  grouping:     In  the  Behavioral  Flow  report,  click  Grouped  Pages     •  Select  Create  Content  Grouping  or  go  to  the  admin  tools.   •  Click  +  Create  New  Channel  Grouping.   •  Provide  a  name  for  the  channel  grouping.   •  Add  a  rule  for  each  label  you  want  to  appear  in  your  reports.     For  example,  to  group  all  search  traffic  and  label  it  as  "Search",   create  a  rule  with  the  following  condiNon:   (Include  Medium  Containing  cpc)  OR  (Include  Medium  Containing  organic)       Here  you  can  also  group  traffi  by  Tracking  Code.     When  you  have  finished  adding  rules,  click  Save  Channel  Grouping.    

3. NOTE:    Any  edits  to  a  view’s  Default  Channel  Grouping  permanently  change  how  new  traffic  is  classified.  Historical  data  is  not  affected.     Since  this  is  a  permanent  change,  we  advise  doing  this  during  the  first  Eme  Google  AnalyEcs  Setup  .     Why  do  you  care?  Online  campaign  opEmizaEon  relies  on  understanding  your  conversion  paths  by  channel  and  the  synergies   between  channels,  ads  and  keywords.  For  channels  that  work  well  together,  you  might  want  to  coordinate  during  a  campaign  to   maximize  your  unfunnel  strategy.  Once  set  up,  you  can  target  and  invest  in  top  conversion  path  reports  to  reduce  your  CPA.