TRAFFIC + LEADS + ACQUISITION Unfunnel Capabilities Snapshot
AGENDA 1 Who we are 2 What we do 3 Who we have done it for 4 How we’re going to do it
WHO IS UNFUNNEL?
Joey Barker Marketing Technology + SEO Consultant • Hubspot Partner Since Aug 2013 • 40+ Hubspot Customers • Originally from High Point, NC • SEO + Lead Generation Expert • Hubspot Lead & MarTech Coach
2 WHAT WE DO...
WHAT WE DO 1) SEO & social integration for increased relevant web traffic 2) Wordpress site development that turns your online business hub into a lead generator and sales machine 3) Marketing automation and lead management services 4) Product Launch Campaigns 5) Training
3 WHO WE’VE DONE IT FOR...
Keyword Trends (High Traffic, Low Competition) 1)Measuring ROI 2)Social Campaign Examples by Specific Company or Niche 3)Market Entry and Feasibility 4) Strategies For Targeted Markets
5 Key Elements of Success 1)Centralized Blog & Email / Social Distribution ○More Pages = Keyword Rankings + Higher Engagement ○Engagement = Social Backlinks + Non-Brand Keywords 2)Lead Generation via Landing Pages w/ Offers ○Creates more pages + ranking opps 3)Optimizing Images + Multimedia Integration 4)YouTube/SlideShare/G+ = Content Diversity 5)Mobile Site Speed & Text-To-HTML Ratio
SEO QUICK WINS Unique Page Descriptions 1 •75% of users never go further than the first page of search results. Spread Your Content Further 2 Just One Blog Post = Checklist or Case Study + Video + Slideshare + Social Lead Gen • Use Non-BRANDED Keywords In Title Tags 3 Your URL already ranks your for your brand name - diversify for quick wins per web page and/or blog post Segment Your Blog & Portfolio • 4 With Hubspot lists and personas builder, there’s no need to send the same content to Travel & Tourism as you would to other niche markets 5 Enhance Lead Gen via Adwords Campaigns • •Game your Adwords Quality Score via Organic Ranking boosts. This causes increasingly higher keyword rankings for your Landing Pages at MUCH LOWER cost.
Secret Formula = Test + Teamwork 1) Who are your dream clients? 2) Where can you find them?? 3) What will you use to attract them? 4) What result do you want to give them?
Start educating new hires on your target personas from Day 1.
WHAT IS PIXEL THEORY? More Pages = Higher Conversion Rates For Example… 1) If the AVG # of touches needed to sell in B2B = 12 to 14... 2) Send Google Adwords Campaign To Blog Post FIRST 3) Lead Gen Offer In Blog Post ○ Versus Sending Directly To Offer Requesting Email 4) Retarget Users Who Leave The Website (GDN) 5) More Pixels = More Pages + Rankings + Conversions ALL from just ONE piece of content! Let me show you a tactical example of this concept...
Blogging For SEO + Leads [CLICK]
SOCIAL PROSPECTING ❑ LinkedIn –Due to Slideshare, Pulse and Groups ❑ Google+ –Few people know hashtags rank you for keywords ❑ Twitter –Namely since the addition of Periscope ❑ Facebook –Raw Power of Backlinks From #1 social website
SMART Goals + Objectives ❑ Increase total web traffic & engagement by 40% in 90 days ❑ Increase total number of targeted leads by at least 50% in 2016 ❑ Generate minimum 3 new clients in Year One