1. TheEconomic Census and You Jamie Fleming John Medina http://www.census.gov/econ/census02/guide/slides/sp-ec02-USDA_dec06.ppt

2. What Users Need to Know • Economic Census • Overview and uses • How the data are classified (NAICS) • How the data are published • Working with the data • Other programs

3. www.census.gov Demographic Economic

4. Economic Briefing Room Data more frequent than annual Principal Economic Indicators…

6. Surveys vs Census • Economic Surveys • Annual, quarterly, monthly • Limited detail • Mostly national • Economic Census • Every 5 years(years ending in 2 & 7) • Industry/product detail • Detailed Geography

7. Public Sector Uses of theEconomic Census • Benchmark other statistics and surveys • Track economic change • Attract new businesses • Assist business • development

8. Real Life: Government use of data Perhaps the state of Maryland had invested funds into the development of retail industry(44-45) expansion in PG County in the hopes that it will bring in more jobs to the area. -Compare 1997 to 2002: American Fact Finder 2002: Loss of 130 establishments and 1% employment increase.

9. Private Sector Uses of the Economic Census 1. Study your industry Market share Product trends Strategic planning What’s my share? How does my firm compare?

10. Private Sector Uses of the Economic Census 1. Study your industry Market share Product trends Strategic planning 2. Study business markets Site locations Sales territories Forecasting sales Where are my customers? suppliers? competitors?

11. Private Sector Uses of the Economic Census 1. Study your industry Market share Product trends Strategic planning 2. Study business markets Site locations Sales territories Forecasting sales 3. Evaluate investments Estimate market size Data for loan applications

12. You are an Exxon franchisee and plan on expanding to another location. Two possible locations are Annapolis and Laurel. You want to see the population of the area compared to the number of gas stations… Real Life: Private sector use of data Annapolis 28,064 / 7 = 4,009 persons served per station Laurel 15,559 / 7 = 2,223 persons served per station

13. Direct Collection: 5 million establishments Large, mid-size employers Sample of small employers Paper or electronic reporting 650 versions of the form Economic Census Data Collection Administrative Records: (17 million nonemployers and 2 million small employers)

14. Standard Industrial Classification System SIC • Developed in 1930's • Updated every 10-15 years • Dominated by manufacturing

15. NAICS superseded SIC in 1997 NAICS North American Industry Classification System

16. New Numbering System NAICS codes are hierarchic Level Code Description 51 Information Sector 515 Broadcasting (except Internet) Subsector 5151 Radio and Television Broadcasting Industry Group 51511 Radio Broadcasting Industry 515112 Radio Stations U.S. Industry

17. NAICS Sectors 11 Agriculture, Forestry, Fishing, & Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental & Leasing 54 Professional, Scientific & Technical Services 55 Management of Companies & Enterprises 56 Administrative & Support & Waste Management & Remediation Services 61 Educational Services 62 Health Care & Social Assistance 71 Arts, Entertainment & Recreation 72 Accommodation & Food Services 81 Other Services (except Public Administration) 92 Public Administration

18. TRANSPORTATION, COMMUNICATION & UTILITIES(SIC) INFORMATION (NAICS) TRANSPORTATION & WAREHOUSING (NAICS) UTILITIES (NAICS)

19. An establishmentis a store, warehouse, factory, etc. at a single physical location We assign industry codes to establishments Acompanyis one or moreestablishments under common ownership or control

20. More information about NAICS? In print and at www.census.gov • Definition for each industry • Alphabetic index • Correspondence tables • 1997 Edition • NAICS 97 toSIC • SICto NAICS 97 • 2002 Edition • NAICS 02to NAICS 97 • NAICS 97 toNAICS 02

21. 1.Start here www.census.gov

22. www.census.gov/naics 2. Enterkeyword

23. 3.Select an industry from the search results

24. 4.Confirm selection with industry definition

25. Assembling Time Series SIC 1987 1992 (1997) NAICS 1997 2002 2007 1997 is the “bridge” year

27. Exercise 1Try it yourself at home or follow along • In what industry would you find gambling cruises?

28. Start here www.census.gov

29. Current / Future Publication Schedule

30. Industry and geographic detail

31. Select geographic reports by state

32. Select an industry – drill down or pdf tables

33. Economic Census Geography • U.S. • States • Metro areas • Counties • Places of 2,500+ Inhabitants • ZIP Codes (not in this series)

34. Not all industry sectors publish every geographic level

35. Products • Size of Estab/Firm • Concentration of Estabs • Legal form of organization

36. Product lines data tell you what each industry sells Groceries… Tobacco products… Automotive fuels……

37. 41.6% of Total sales of Cigars, cigarettes, tobacco…

39. ZIP Code Statistics • Primarily establishment counts by size • Not in print or PDF

41. Census of Island Areas

42. Business Expenses Survey

43. Business Expenses tell you what certain industries buy

45. SBO includes Nonemployers • “All Firms” includes employers and nonemployers • Most census figures limited to “Firms with paid employees”

46. What’s New for SBO in 2002 • New name: Survey of Business Owners • Race counts include multi-race • Classification by NAICS • Characteristics of Business Owners report • Owner characteristics: age, education, hours worked, disability • Business characteristics: home-based, family-owned, franchising, year started, financing

47. Exercise 2Try it yourself at home or follow along • When will ZIP Code Statistics from the 2002 Economic Census be published?

50. What’s New for the 2002 Economic Census? • NAICS - New industries in 4 sectors • Industry Series for service sectors • Expanded Survey of Business Owners • American FactFinder & CD-ROM features converge • Micropolitan Statistical Areas