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Tech Business Questions Your Startup Needs to Ask

It's always easy to get excited about working on a huge project but it's also as equally easy to feel overly confident too early in the game. Before you find yourself knee-deep in your project, there are questions you need to ask to make sure you have everything you need. Flip through Alliance Software's presentation to find out what they are.

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Tech Business Questions Your Startup Needs to Ask

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Presentation Transcript

  1. What is the biggest assumption that I am making? What is the biggest thing that needs to be true for my tech business to succeed? Let me give you some examples. Will people buy it at all? A lot of times, people only discover whether people are going to buy something after they’ve spent massive amounts on R & D to actually bring it into the market. Can I effectively reach my market? Just because one person you happen to know will buy it. Access to your market is a problem. There are many great products that squander in obscurity. Will my customers’ staff use it? I see this in Business to Business scenarios where two business owners will sit down and have a conversation. I can think of half a dozen people in this room which this is an issue for because you know you can sell it to another business owner. But the challenge is will their staff adopt the technology? Will they be happy to use it? So it can be good to go to a business owner level but it can also be good to go to a key employee level and get some feedback at that level. Ultimately there are lots of things I as a business owner have brought in and I’ve given up on because my staff didn’t engage with it. And can we do this hard technical thing? For a small percentage of projects there is a technical risk. I think in most cases this is not the risk. I know that David over  

  2. here runs a business that does the most incredible software development and does some really hard things. So proving their technical capacity is important. But most times proving the market is the bigger game. The second great question is what is the fastest way to test my biggest assumption? And fast is important. I don’t want tests that take six months to find out. I want tests that I can run and know things this week. If we thought along those lines we would radically improve the rates of successes particularly in the online space. This ends our session.

  3. IN THIS VIDEO: Will people buy the product? Can the startup really reach its market? Ben Stickland, the founder of Alliance Software, expounds on such assumptions and more.

  4. We can help you make the best decisions for your hi-tech projects. Browse through our portfolio to view some of our innovative and remarkable projects.

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