Muslim Charity Wins Fundraising Innovation of the year Award 2025

1. Muslim Charity Honoured with “Fundraising Innovation of the Year” Award at National Fundraising Awards 2025 Recognition celebrates bold Ramadan campaign 2024 that redefined donor engagement in the charity sector In a moment of immense pride and gratitude, Muslim Charity has been named the winner of the “Fundraising Innovation of the Year” award at the prestigious National Fundraising Awards 2025, hosted by the Chartered Institute of Fundraising (CIOF). The award ceremony took place at the iconic Queen Elizabeth II Centre in Central London on 9th June 2025, drawing

2. together the UK’s leading voices and changemakers in the charity and voluntary sectors. Muslim Charity’s groundbreaking achievement was recognised for its transformative Ramadan fundraising campaign 2024, developed in collaboration with Giving Analytics. This award affirms the organisation’s unwavering commitment to combining cutting-edge innovation with the timeless values of compassion, empathy and community service rooted in Islamic tradition. Recognising Excellence in a Changing World The Fundraising Innovation of the Year award celebrates initiatives that have introduced bold and original thinking to meet modern fundraising challenges. It acknowledges campaigns that go beyond the conventional, embracing fresh ideas and strategies that have made a tangible impact. According to the CIOF, Muslim Charity’s Ramadan campaign 2024 stood out for its innovative use of data insights, behavioural science and community engagement tools, which collectively deepened donor connection and maximised impact during the blessed month. Judges praised the campaign as an “outstanding example of innovation and creativity,” commending its combination of cutting-edge technology with faith-driven values and its ability to “break new ground while maintaining authentic connections with supporters.”

3. The Power of Partnership: Muslim Charity and Giving Analytics At the heart of this award-winning initiative was a strategic collaboration with Giving Analytics, a leading organisation specialising in data-led fundraising solutions. By fusing predictive analytics, donor segmentation and behavioural insight, the campaign was able to deliver personalised, meaningful engagement throughout Ramadan — a month of deep spiritual reflection and giving for Muslims worldwide. The partnership allowed Muslim Charity to: ● Optimise donor journeys through personalised messaging ● Identify and re-engage lapsed supporters ● Maximise impact during key giving nights such as Laylatul Qadr ● Use real-time data to adapt strategy dynamically throughout the month This level of sophistication in a faith-based campaign is rare and it has now set a new standard for innovation in Muslim Charity’s outreach moving forward. Know more about How Muslim Charity Wins Fundraising Innovation Award 2025 please read our blog here https://muslimcharity.org.uk/news/muslim-charity-fundraising-innovation-of-the -year-award