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Charity Retail: The Unsung Hero of Fundraising

Charity Retail: The Unsung Hero of Fundraising. Scottish Conference 2011 Warren Alexander. Estimates based on Charity Finance Shops Surveys 2007-2010. Public Support . 92% ever donated to a charity shop 68% donated to a charity shop 59% bought from a charity shop

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Charity Retail: The Unsung Hero of Fundraising

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  1. Charity Retail: The Unsung Hero of Fundraising Scottish Conference 2011 Warren Alexander

  2. Estimates based on Charity Finance Shops Surveys 2007-2010

  3. Public Support • 92% ever donated to a charity shop • 68% donated to a charity shop • 59% bought from a charity shop • The words most commonly chosen to define charity shops are: worthwhile, cheap and friendly • Compared to 2007: considerable increase in the proportion of the public selecting ‘worthwhile’, ‘friendly’, ‘honest’ and ‘trustworthy’ as words associated with charity shops, and a fall for ‘old-fashioned’, ‘dreary’ and ‘chaotic’.

  4. Importance of charity shops for the parent charity Seeing a charity shop on the high street has been influential in • Bringing the charity’s cause to people’s attention (61%). • Prompting people to support the charity (53%). Using charity shops has: • Increased the level of awareness of a particular cause or area of need (25%). • Prompted people to also give money (20%). • Increased the understanding of the charity’s work or prompted people to consider also giving money to the charity (20%).

  5. Reasons for donating • Support charities in general • Environmental reasons • Support a specific charity/cause • Convenience is the most popular secondary factor followed by environmental reasons.

  6. Reasons for buying • Support charities in general • Value for money • Fun • Same most popular secondary factors but environmental reasons also significant.

  7. How people select a particular shop • 63% of charity shop buyers shop in all charity shops in town. • Of the 37% that shop in a particular shop the key factor is the charity’s cause followed by the quality of the goods and if the shop is good for bargains.

  8. Environmental benefits of charity shops Estimates based on Charity Finance Shops Surveys, the Charity Retail Association Stock Analysis Survey and `Recycling of Low Grade Clothing Waste`, OakdeneHollins et al, September 2006

  9. Importance of the Environmental Benefits of Charity Shops • Environmental reasons is the second most important factor when donating to charity shops and a significant secondary factor when buying from charity shops. • High level of awareness of environmental benefits of charity shops • Higher for charity users • More likely to influence donations than purchases • A fifth of the population would donate/buy more if they knew more about the environmental benefits.

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