A Practical Guide To Channel Management: Master Channel Strategy, Partner Enable

1. A Practical Guide To Channel Management: Master Channel Strategy, Partner Enablement, and Scalable Revenue Growth for B2B, SaaS, and Technology Companies A Practical Guide to Channel Management Build, Grow, and Optimize Profitable Partner Ecosystems In today’s hyper-competitive B2B and SaaS landscape, managing your channel partners effectively is not just a growth strategy—it’s a business imperative. In A Practical Guide to Channel Management, seasoned CMO and author Sebastian Pistritto delivers a hands-on framework for building scalable, revenue-driving partner programs that align with your go-to- market strategy. Whether you’re launching a new channel, optimizing an existing partner ecosystem, or scaling through distributors, VARs, or resellers, this guide walks you through every stage of channel strategy, execution, and measurement. Inside You’ll Learn:  How to define your channel model, partner tiers, and compensation structures  Key strategies for partner recruitment, onboarding, and enablement  How to align internal teams with external partners for sales velocity and retention  The role of channel marketing, co-branded campaigns, and joint go-to-market plans  Techniques for tracking channel performance, ROI, and program optimization  How to leverage PRM tools, automation, and analytics to streamline execution Who This Book Is For:  B2B marketing and sales professionals  SaaS and tech companies scaling through indirect sales

2.   Channel managers, partner marketing leaders, and CROs Business development and operations executives overseeing alliances or ecosystems "A must-read for business leaders and marketing professionals, A Practical Guide To Channel Management demystifies the strategies behind high-impact growth, offering actionable insights that can transform stagnant operations into thriving, scalable enterprises." – NewInBooks About the Author: Sebastian Pistritto is a four-time Chief Marketing Officer with more than 30 years of experience leading go-to-market strategy, channel development, and global marketing in B2B SaaS. He is also the author of A Practical Guide to Digital Marketing and A Practical Guide to Account-Based Marketing, and was named one of the "Most Inspiring Business Leaders in the USA" by TradeFlock Magazine Click on the book link here