EXPLAINER VIDEOS: DIFFERENT TECHNIQUES FOR DIFFERENT SECTORS Explainer Video is one term that wouldn’t be new to you If, you are a business house. In fact, you must already be recommending these videos to your clients, considering the immense power of this form of marketing content for pulling audiences and communicating with them. And rightly so! The likes of Airbnb and Dropbox have enjoyed phenomenal success from their explainer video-based customer engagement campaigns. Spelling out success through this medium is easy, but you need to be smart enough to pick the right message and technique to match the market sector you are targeting. Explainer videos come in all shapes and forms, and all of them are equally effective. But if you have specific marketing goals, you need to know which video format will be most suitable for your needs. This article will give you some good pointers on that front! When you want to explain complex concepts without losing the human touch Technique: Whiteboard Animation If your main objective for creating an explainer video is education and you have a seemingly complicated idea to get across to your audiences, nothing will do the job better for you than whiteboard animation. This technique involves just drawing basic black and white diagrams on a whiteboard. By using funny stories and characters and combining them with a classroom style narration, whiteboard animated explainer videos can retain audience attention and convey your idea in the most effective way possible. When you want to tell a story and simplicity is your main aim Technique: 2D Animation This is the most common and most popular technique used to create explainer videos. Usually 2D animation techniques is used to bring the idea on to the screen and to tell a story without overwhelming audiences with fancy transitions and sophisticated animations. This technique gives a whole narration of the story or the theme in a communicative style while evoking emotions and connecting with the viewer. When you need to give your customers a walkthrough of your product Technique: 3D Animation There are times when your marketing content needs to let customers virtually experience your product. This is where 3D animated explainer videos will come to your aid. By using 3-dimensional imagery and graphics, these videos can be used to create POV (Point-of-view) explainer videos, step- by-step tutorials and even catchy virtual reality content to ensnare viewers with your value proposition and truly give them a real-life feel of using your product or service. When you have a flowchart of information to share with viewers Technique: Infographic style animation Have some interesting statistics to share about your industry? Need to present your data in a manner that easy to follow and logically understandable for your viewers? This is where infographic style explainer videos will come into play. They are used to depict figures, patterns, trends, facts, etc. in
a quite meaningful and compelling manner. They are best suited for marketing messages that explain product/service benefits in the form of numbers. When your idea involves real imagery and animation combined Technique: live-action animation As the name suggests, these are explainer videos that use real life content, images, and motion to convey their message to viewers. In situations where it is impossible for animated characters to communicate the concept, or where the scenario demands that viewers be presented with visuals that they can relate to, a live-action animation is used to string together a series of real-life videos and make them come alive with powerful animation and transitions. They use real people and real situations and develop them into scenes. There you have it! Hope this information helps in formulating your next marketing campaign using explainer videos.