Dianova Listen First Brief Intervention Prevention CND UNODC 2018

1. Dianova Listen First Brief Intervention Prevention CND UNODC 2018 Listen First campaign by Dianova International Network: Relevance of prevention work, international cooperation & alignment with Sustainable Development Goals. 61st CND Session, UNODC, 15 March 2018, Special Event on Prevention Your Excellences, Ladies and Gentlemen, Following previous contacts held at the UNODC CND 60th Session, Dianova accepted the “challenge” to enhance the reach and impact of the prevention efforts by joining the UNODC and WHO campaign #ListenFirst, launched on the occasion of 26th of June celebration of the International Day against Drug Abuse and Illicit Narcotics Trafficking 2017. Dianova is an international NGO which comprises associations and foundations operating in 18 countries of the Americas, Europe, Asia and Africa. Dianova’s member organizations contribute to the development of individuals, communities and organizations through a variety of programmes and interventions in the social, health and humanitarian sectors. For more than ten years, the Dianova International network has implemented or joined health promotion and addiction prevention initiatives to raise awareness of the risks associated with addictive behaviours, including licit and illicit substance abuse, and "substance-free" addictions such as compulsive gambling and problematic internet use. The #ListenFirst campaign To be effective, drug prevention efforts should bring together the maximum number of participants possible. In line with this, the Dianova network has joined efforts to participate in this campaign in 14 countries (Europe, Americas, Africa and Asia) adapting the campaign to their different socio-political environments. The Goal of the #ListenFirst by Dianova Network campaign was to raise awareness about listening to children and young people as the first step to help them grow up healthy and safe. This effort was aimed at parents, teachers, policy makers, health and prevention workers, highlighting how to recognize and prevent, high-risk behaviours and substance abuse. The central message of the campaign was "Listen to children and young people with empathy and care can help prevent risk behaviours and drug use". Each country selected one or more target audiences: decision makers, parents, teachers and health workers.

2. A glocal campaign aligning Sustainable Development Goals with local Messages. The problem of drug use is global and interconnected with all aspects of sustainable development. Four major traditional and digital channels have been used as touchpoints of the campaign (posters, images, media, social media). The personalized messages in 6 languages of the 14 countries graphic materials used were aligned with five of the seventeen Sustainable Development Goals: • G3 Good Health and well Being | “Listen to your parents to identify the symptoms of substance abuse” • G4 Quality Education |”Make your students resilient” • G10 Reduced Inequalities | “Reach out to your students before drugs reach them” • G16 Peace, Justice and Strong Institutions | “Human-rights based policies” • and G17 Partnerships for the Goals | “Thanks for listening to Civil Society” Outreach Impact Results The traditional media news reached more than 618.135 people. The social network that worked best was Facebook with 76% of scope, followed by other 11% channels, 9% Twitter and 4% Linkedin and in particular visits to the different 14 websites of participating countries. The global Outcomes reached out 1.317.543 people. Thank you Let me conclude stating that it has been an honor for all members of the Dianova Network to contribute to the achievement of the desired goals of this UNODC worldwide prevention campaign. Thank you for listening to civil society, thank you for listening to Dianova. A glocal campaign aligning Sustainable Development Goals with local Messages. The problem of drug use is global and interconnected with all aspects of sustainable development. Four major traditional and digital channels have been used as touchpoints of the campaign (posters, images, media, social media). The personalized messages in 6 languages of the 14 countries graphic materials used were aligned with five of the seventeen Sustainable Development Goals: • G3 Good Health and well Being | “Listen to your parents to identify the symptoms of substance abuse” • G4 Quality Education |”Make your students resilient” • G10 Reduced Inequalities | “Reach out to your students before drugs reach them” • G16 Peace, Justice and Strong Institutions | “Human-rights based policies” • and G17 Partnerships for the Goals | “Thanks for listening to Civil Society” Outreach Impact Results The traditional media news reached more than 618.135 people. The social network that worked best was Facebook with 76% of scope, followed by other 11% channels, 9% Twitter and 4% Linkedin and in particular visits to the different 14 websites of participating countries. The global Outcomes reached out 1.317.543 people. Thank you Let me conclude stating that it has been an honor for all members of the Dianova Network to contribute to the achievement of the desired goals of this UNODC worldwide prevention campaign. Thank you for listening to civil society, thank you for listening to Dianova.