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Instagram is one of the powerful social media marketing channel, that has the capabilities to serve best as other social media channels.
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Instagram Marketing Hulk of “Social Media”
Marketing Power of Instagram Instagram is one of the powerful social media marketing channel, that has the capabilities to serve best as other social media channels. Do you know Instagram has the highest engagement rate, even higher than Facebook and Twitter.
After it’s launch in 2010, Instagram swiftly achieved a lot of popularity, and the result was that Instagram received 800 million monthly active users. Doesn’t it sound crazy..? • Did you know: • There are more than 60% of adults online using Instagram • More than 25M business profiles are on Instagram • More than 80% of Instagram user base is outside the U.S.
Start with Instagram Business Profile Business Profile makes it easy for users to contact you, provides you with in-depth insights, and allows you to promote your business content to the interested people.
Publish Engaging Content Different Instagram post types can be used to encourage engagements, such as: • Boomerangs • Images • Videos • Stories
Boomerangs • Boomerangs allow you to put a quirky • spin on traditional video. • It can be created using a burst of photos & stitching them together for creating a short and repetitive video.
Images • How to Use images on Instagram for Business? • Different variety of images will show your brand is diverse and engages your followers in different ways. • Capture your company culture with lifestyle shots. • Avoid posting too many photos of your product.
Videos • Videos are immensely useful as they are capable of increasing Conversions by 80%. • Types of Marketing Videos: • Demo Videos • Brand Videos • Event Videos • Expert Interviews • Educational or How-To Videos • Case Study and Customer Testimonial Videos
Stories How to Use Instagram Stories for Business? • Go live on the stories during the office event. • Post breaking news about your industry. • Demonstrate your product. • Promote a company event. • Preview one of your company's blog posts. • Mention other companies who follow or work with you.
Use Hashtags on Instagram • Instagram makes simple and easy users to find tagged content. • How to Use Hashtags on Instagram for Business • Keep your hashtags organized. • Figure out your magic number. • Narrow down your hashtags. • Research what other people are hash tagging. • Test out related hashtags. • Follow your own hashtag. • Create a brand campaign hashtag.
Create an Instagram Marketing Strategy Since Instagram is very different from other popular social sites, It requires a distinct marketing strategy. Start here to develop your brand’s own unique style. • Determine Your Instagram Audience • Conduct a Competitive Analysis • Configure an Editorial Calendar • Build a Consistent Brand on Instagram • Converting Instagram Followers Into Customers
Some Instagram Hacks for Better Results • Post on Instagram at the Best Times • Link Instagram to Your Facebook Page • Insert Line Breaks in Your Captions • Hide Posts You’ve Been Tagged In All this information helps you to get started in the right direction. Don’t miss any opportunity and you’ll see the success, as it helps you to kick start your business.
