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Social Media

Social Media. Tom Merson April 2 nd , 2013. Agenda. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound marketing Getting set-up on LinkedIn Now what do we do? Optimizing your social media Marketing automation

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Social Media

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  1. Social Media Tom Merson April 2nd , 2013

  2. Agenda • What’s all this social media stuff about? • Social media choices • Social media strategy • Traditional marketing vs. inbound marketing • Getting set-up on LinkedIn • Now what do we do? • Optimizing your social media • Marketing automation • Lead scoring

  3. “ What’s all this Social Media stuff all about?”

  4. Which medium should you use?

  5. Questions to consider … • Is your business B2B or B2C? • What industry are you in? • Have you profiled your typical client?

  6. Next Step … • Set up your social media strategy • Set measurable objectives and goals

  7. S.M.A.R.T.Objectives

  8. OutboundMarketing Pushes products or services on customer InboundMarketing Earns people’s interest instead of buying it

  9. Inbound Marketing Message It’s not what you say, but how you say it!

  10. Inbound Marketing Message … Compelling What’s in it for me, the customer? Engaging Relevant Pertinent

  11. Let people know ….

  12. How do you get people to your website?

  13. Marketing Automation

  14. Track your progress

  15. The process begins … • Capture leads through your web-form • Dialog begins • Lead nurturing

  16. Lead Scoring

  17. Any Questions?

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