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The 12 types of marketing videos

DigitalDeeksha avatar
DigitalDeeksha
14 diapositives · 181 Views · Jan 17, 2019

You can use video to capture interviews you conduct with experts and influencers in your field. People love listening to those that they know to be movers and shakers, don’t be worried about asking people to let you interview them. You’ll be amazed at how many people will jump at the chance to be interviewed. https://digitaldeeksha.com/

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The 12 types of marketing videos
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  1. The 12 Types of Marketing Videos By DigitalDeeksha

  2. 1. Demo Videos Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.

  3. 2. Brand Videos Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos

  4. 3. Event Videos Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

  5. 4. Expert Interviews Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry.

  6. 5. Educational or How-To Videos Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.

  7. 6. Explainer Videos This type of video is used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem.

  8. 7. Animated Videos Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product. For example we created the following video to promote a key.

  9. 8. Customer Testimonial Videos Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers.

  10. 9. Live Videos Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video on-demand.

  11. 10. 360° & Virtual Reality Videos With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event

  12. 11. Augmented Reality (AR) Videos In this style video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space.

  13. 12. Personalized Messages Video can be a creative way to continue a conversation or respond to someone via email or text. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations.

  14. Thank you Address: H-130, Sumel 6, Opp Hanumanpura BRTS, Shahibaug, Ahmedabad – 380004 Phone: +91 91300 03784 Email: info@digitaldeeksha.com Website: https://digitaldeeksha.com