1. Advanced Google Searching June Liebert Director and Assistant Professor The John Marshall Law School “Do no harm” – the Google mantra

2. Topics • How does Google work? • Advanced searching • Google tools • Alternatives • Goal June Liebert, The John Marshall Law School

3. How does it work? • Crawl • Googlebot spider • Number of pages? • Update frequency? • Index • Query • Rank • PageRank uses • Number of links • Quality of the linking sites • Ads and Googlebombs June Liebert, The John Marshall Law School

4. Does Google include everything? • No! • Invisible Web (Deep Web) • 550 times the size of Google • (Bright Planet white paper, 2001) • Databases • Search engines improving • PDF files • Database searches Diagram from http://netforbeginners.about.com/library/diagrams/n4layers.htm June Liebert, The John Marshall Law School

5. Advanced Searching http://www.google.com/advanced_search June Liebert, The John Marshall Law School

6. Search Terms • and (default) • or • “” • + • - • ~ • .. • * exact phrase “blue sky” required +google without -yahoo synonyms ~automobile # range president 1940..1960 wildcard “francis * coppola” (one or more words in a phrase) June Liebert, The John Marshall Law School

7. Google Query • All search words count • Exact match • Word stemming • Stop words • Term proximity and order • Not case sensitive • Ignored characters (punctuation) • Apostrophes and hyphens June Liebert, The John Marshall Law School

8. Other options • Domain site:www.jmls.edu • File type filetype:pdf • Images sunset pictures • Local search pizza chicago • Within URL or Title • allinurl, inurl, allintitle, intitle June Liebert, The John Marshall Law School

9. Languages • Set language preferences • Translator • www.google.com/language_tools June Liebert, The John Marshall Law School

10. Specialized Queries • Calculator • Dictionary • Map • Phonebook • Movies http://www.google.com/intl/en/help/features.html • Stocks • Weather • Conversion • Time • Books June Liebert, The John Marshall Law School

11. Répertoire Web de Google - World > Français - » [ Translate this page ] «... Modifié par Google - ©2003 Google Aide du répertoireGoogle - À propos - Google in English. directory.google.com/Top/World/ - 7k - Mar 26, 2004 - Cached - Similar pages Reading the Results • Refine results • Cached page • Similar pages • Translation June Liebert, The John Marshall Law School

12. Local Results Page Example June Liebert, The John Marshall Law School

13. Evaluating Results • Authority who? • Objectivity why? • Accuracy true? • Currency when? June Liebert, The John Marshall Law School

14. Other Google Tools • Toolbar toolbar.google.com • Bookmarks • Scholar scholar.google.com • Book Search books.google.com • Patents www.google.com/patents • News Alertswww.google.com/alerts • Reader reader.google.com (for RSS) June Liebert, The John Marshall Law School

15. Even More Google • Maps maps.google.com • Earthearth.google.com • Gmailwww.gmail.com • Talk talk.google.com • Calendar calendar.google.com • Documents, Spreadsheetsdocs.google.com • Labs labs.google.com • YouTube www.youtube.com • Bloggerwww.blogger.com • Picasa (photos) picasa.google.com June Liebert, The John Marshall Law School

16. Top 10 Search Engines

17. New Search Engines • KartOO (clustering, visual meta search) http://www.kartoo.com • Quintura (clustering) http://www.quintura.com • GoshMe (meta-metasearch, beta) http://www.goshme.com • Cha Cha (live person) http://www.chacha.com/ • Aftervote (social searching) http://www.aftervote.com June Liebert, The John Marshall Law School

18. Sites of Interest • The Internet Archive • http://www.archive.org • Google API Proximity Search • http://www.staggernation.com/cgi-bin/gaps.cgi • Google Hacks • http://en.wikipedia.org/wiki/Google_Hacks • Search Engine Watch • http://www.searchenginewatch.com • Alt Search Engines • http://www.altsearchengines.com • Google Guide • http://www.googleguide.com June Liebert, The John Marshall Law School