Crafting a Solid Social Media Strategy: Tops Tips from a Digital Marketing Agency

1. May 30, 2017 Crafting a Solid Social Media Strategy: Tops Tips from a Digital Marketing Agency To fail to plan is to plan to fail. This age-old adage rings true for social media marketing as well, especially as many companies rush to it without any real strategy. If you want to have a successful social media presence, here are some tips to crafting an effective strategy. Have a Clear Goal A lot of companies go on social media for the sake of being on social media. But do consider that being on this channel requires additional time, money, and effort on your behalf. Hence, you need to be clear why you want to be on social media and how it will help your business goals. Is it to create wider awareness for your company? Is it to help spread the word about Page | 1

2. your promos? Define the need first before rushing headlong into this marketing platform. That way, your messaging and content will all align with your defined goals. Know Who You’re Talking To Social media marketing is still marketing. As such, the content you put out needs to resonate with the people you want to sell to. Take the time to “get in their heads” and see what their problems are and how your product can help. One way of doing this is to create buyer personas for your different customers, which will help you have a clearer image of the people you’re talking to on social media. Also, don’t assume that all your buyers are on social media—seniors may be a key market segment, but do you think they are active on social media? Choose Your Platforms Wisely Facebook, Instagram, Twitter, Snapchat—it seems like every day a new social media platform is springing up. However, don’t fall into the trap of wanting to be in all of these platforms at the same time. You need to decide which platforms make the most sense for your company and business goals. Do you sell clothing and accessories? Perhaps Instagram is a better fit as it has a strong emphasis on visual aesthetics. Do you want mass awareness? Then go with Facebook since it has the biggest audience among all social networking sites. Does your company hold lots of events? Consider using Twitter, where you can live tweet highlights from your event. Remember, you only have so much time and resources—funnel them into the platform that gives you the most return on investment. Social media marketing is an effective way to get the word out about your company—as long as you have a solid plan behind each and every post. If you need more help coming up with compelling content that sells, don’t hesitate to contact a digital marketing agency in Los Angeles that has the social media savvy that can take your business to the next level. About Drive Traffic Media: Drive Traffic Media is a trusted digital marketing agency headquartered in Santa Monica, CA. We help businesses of all sizes succeed in the competitive digital marketing landscape. We offer services such as web design, SEO, and social media marketing, among others. Our excellent work has earned much praise from satisfied clients. Sources: 9 Key Steps in Developing an Effective Content Strategy, SocialMediaToday.com How To Create A Social Media Marketing Plan In 6 Steps, HootSuite.com Page | 2