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Building a Revenue Engine Around the 95-5 Rule - Edgelinking.com

The 95-5 Rule, popularized by LinkedInu2019s B2B Institute and research by Ehrenberg-Bass, highlights a reality every revenue leader must face: at any given time, only about 5% of your target market is actively in-market to buy, while 95% is out-of-market. Traditional demand-generation models tend to chase the 5%, but companies that build true revenue engines know sustainable growth comes from balancing both audiences.

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Building a Revenue Engine Around the 95-5 Rule - Edgelinking.com

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