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Ericsson Mobility World Greece, Athens, 4 April 2001

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Ericsson Mobility World Greece, Athens, 4 April 2001. Mobile Internet Gaming Stefan Pettersson Director Development Picofun. Topics. About Picofun Cooperation with Ericsson and MAI Business Opportunities in Mobile Gaming Mobile Internet Game Development. About Picofun.

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Ericsson Mobility World Greece, Athens, 4 April 2001

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  1. Ericsson Mobility World Greece, Athens, 4 April 2001 • Mobile Internet Gaming • Stefan Pettersson • Director Development • Picofun

  2. Topics • About Picofun • Cooperation with Ericsson and MAI • Business Opportunities in Mobile Gaming • Mobile Internet Game Development

  3. About Picofun • Picofun is the leading provider of mobile games in Europe with special focus on community games • We develop our own games, publish and distribute 3rd party games from Europe, USA and Asia • Our projects are based on technologies such as SMS, WAP, Bluetooth, PocketPC, Java, MP4 and location services • Working with companies such as Ericsson, Motorola, France Telecom, Telefonica, Omnitel, KPN, Deutsche Telekom, One2One and more...

  4. Cooperation with Ericsson and MAI • Technical experts • Access to new technologies • Trial handsets • Emulations/Simulations • Product verification and tests • Business opportunities • Contacts and relations

  5. Fight Arena

  6. Business Opportunities in Mobile Gaming: Operator Point of View • Build user loyalty • Drive traffic • Teach users new technologies • Competitive difference • Use of well known brands • Operators work with publishers

  7. Business Opportunities in Mobile Gaming: Developer Point of View • Develop and distribute through operator • Integration per operator (statistics, billing, etc) • Develop and distribute independently • Advertisment based • End user charge • Develop and distribute through publisher • Developer focus on game development, publisher on operator integration and business relations. • Split revenue • Licenses • Royalties

  8. Lifestylers

  9. Lifestylers Statistics • Average use 5.5 times/week • Average length 9,6 minutes • An average wap session lasts 2,9 minutes • >3 hours playing per user and month • Simple promotion campaigns increased usage by 800%

  10. Mobile Internet Game Development • Use the strengths of mobile Internet • Mobility - Play everywhere • Access - Play anytime • Users - Play against anybody • Design with the environment in mind • Different target audience • Consumer expectations • Design for the payment model • It’s gameplay that counts!

  11. Get the most out of mobile internet game development • Think differently • Push the limits • Use PC game development techniques • www.picofun.com (developers zone) • www.mobileapplicationsinitiative.com • www.ericsson.com/developerszone • www.mobileentertainmentforum.com

  12. On the Green

  13. Questions? • Stefan Pettersson • stefan.pettersson@picofun.com • www.picofun.com • wap.picofun.com

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