Analytic Solutions

1. Analytic Solutions A Blue-Print for Success

2. Legislative Trends In the past year-and-a-half, federal legislation has enacted increasingly restrictive laws surrounding telemarketing, faxable, and now e-mail communications. • As of October 1,2003 when the Do-Not-Call legislation was enacted, over 48 million phone numbers were registered. • Over 36 anti-spam laws have already been signed at the state level, including the most restrictive one to date in California. • This is in conjunction with eight pending federal bills further restricting spam mail. analytic-solutions.net

3. Market Trends Companies are relying more on direct mail as sales forces decrease. This continues a barrage of media that plagues consumers. According to a 2003 U.S. Postal Service study, households received 74.2 billion pieces of mail (up from 71.4 billion in 2002). Of these: • Two out of five U.S. households received 30 or more pieces of mail weekly. • Households with a college degree and/or internet usage received over 45 pieces of mail weekly. analytic-solutions.net

4. Consumer Perceptions To say the least, consumers are feeling overwhelmed. A recent 2004 consumer study by Yankelovich shows how: • 61% of people feel that marketing is out of control • 52% want to receive less marketing and advertising • 6 out of 10 respondents feel they are not treated with respect • 59% feel that most marketing has little relevance to them • 65% think there should be more limits and regulations • 69% are interested in services that allow them to opt out analytic-solutions.net

5. Consumer Actions Consumers are taking action against the flood of intrusive, untargeted and irrelevant marketing. The Direct Marketing Association reports that in an 01’ to 02’ comparison the suppression rates are dramatically increasing: • 175% increase in e-mail suppressions • 65% increase in telephone suppressions • 10% in mail list suppressions analytic-solutions.net

6. Additional Challenges Opt in consumers do not feel valued or rewarded for providing consent. They are finding that the new marketplace looks exactly like the old marketplace. Most businesses agree that permission marketing is valuable however the change has been slow in coming. Consumers are taking notice and trust has become a critical issue further declining response rates. analytic-solutions.net

7. The Good News Consumers want to provide information for the purposes of marketing if it shows value. • 80% of Americans are willing to share personal information with companies if it means getting more personalized service. • 60% state that companies providing personalized offers have a “convenience” advantage. analytic-solutions.net

8. The Answer A personalized, individual experience. This will create a powerful, competitive differentiation placing you as a value-added provider at purchasing time. Overall, consumers are looking for three key factors: • Control. Actively being part of the process of what is offered and how it is delivered. • Reciprocity. Rewards for sharing information in the form of specialized offers or relevant information. • Dialogue. Proof that companies are listening and taking action based upon individual needs and feedback. analytic-solutions.net

9. Analytic-Solutions How we can help…

10. Immediate Solutions The focus is in reaching the right people…at the right time…with the right message…in the right way. • Analytics identifies who your best customers and prospects are..helping you keep the ones you have and finding more like them. • Marketing creates personalized messaging on a one-to-one basis… in a timely and relevant way prompting action. The results speak for themselves. Increased response and conversion rates. Decreased solicitation costs. analytic-solutions.net

11. Ongoing Solutions Continually creating personalized, unique consumer experiences. Through the components listed below, you can build a strategy guaranteed to produce results: • The ability to house consumer preferences. • Multiple channels for sending and receiving information. • Methods to select preferences and update these at any time. • Compilation of data sources for detailed analysis. • Identification of how often consumers want to be contacted and their media preference/aversions. • Review of product/informational offerings. • A personalized calendar of communications • Relevant communications according to their individual needs. analytic-solutions.net

12. Full-Spectrum Experience For every stage…for all of your needs…we can help! • Strategy- • Annual plans, schedules, and budgets • Product, process and channel recommendations • Research and surveys • Analysis- • Profiling and modeling • Exploratory data analysis • Cross-Sell and Up-Sell • Attrition Modeling • Sample size and testing • Data augmentation and management • Design- • Creative direction • Offer development • Segmentation tactics • One-to-one customization • Results- • Responder analysis • Channel preferences • Product choices • Trend analysis • Response models • Delivery- • Vendor selection • Print/production • Quality control • Channel integration • List management analytic-solutions.net

13. Proven Track Record • We’ve seen firsthand incredible success stories across all types and sizes of industries. Lifts in response rates up to 500%. Decreased solicitation costs up to 40%.Measurable results that prove you can: • Increase response and conversion rates • Create cost effective pilot testing • Decrease acquisition time and costs • Build solid results tracking and analysis • Leverage your channel efficiencies • Gain valuable strategic planning data analytic-solutions.net

14. Analytic-Solutions Case Study

15. Case Study This case study is an example of how we enabled an insurance company to get the most out of their data. Our methods have been proven across all types of organizations and in many industries. • Industries • Educational • Insurance • Retail • Pharmaceutical • Financial Services • Information Technology • Marketing/Advertising Agencies • Types of Organizations • Small Businesses • Fortune 100 Companies • Educational Institutions • Membership Organizations • Charitable Organizations analytic-solutions.net

16. Analysis • Response rates are higher in those over the age of 55. • However, conversion rates are lower. • This is a statistically significant finding. This is where typical analysis stops! But not with Analytic Solutions… analytic-solutions.net

17. Strategy This information is compiled with your marketing strategy, customer communications, pricing strategy, product benefits, etc. to enable you to get the most out of this information. For example… • Does your creative need to be modified for certain ages? • Do you need to reconsider your pricing structure or offer special introductory prices to those over age 55? • Should a separate product be developed for those over the age of 55? analytic-solutions.net

18. Design and Delivery Customized creative, messaging, channels, and reply mechanisms tailored specifically for the target audience. • John A. Smith • 1100 Glenview Drive, Boston, MA • 58 years old • Four-year degree, professional • Married, one child in college • John A. Smith • 1100 Glenview Drive, Boston, MA analytic-solutions.net

19. Results Analysis Analysis fuels marketing…which in turn fuels analysis. All factors play an integral role in building consumer experiences. Standard analysis: Where we offer more: • Sales • Number of customers • Number of products • Lifetime value of the customer • Type of product purchased • Time of purchase • Channel utilized • Payment methods • Types of inquiries • Survey results, if applicable • Challenges or obstacles analytic-solutions.net

20. “Old” Customer Experience • Product offer-based • No personalization • No customization • Consumer has to calculate own rates • Heavy use of information • Single deployment channel (paper) • Full and unpopulated application analytic-solutions.net

21. “New” Customer Experience • Personalized with consumer name • Customized with exact coverage amount recommended and associated costs • Simple and relevant messaging dependent upon segment/cluster • Pre-populated application with easy “check-box”. • Multiple deployment channels including on-line system to handle all transaction needs. • Post-survey for feedback analytic-solutions.net

22. “New” Experience Metrics • Overall results are impressive: • An 162% increase in lift over projected response rates • Over 75% of responders utilized “check-box” • Decreased solicitation costs of 25% • Web feature utilized by over 70% to enroll • Winner of a 2003 DMA International Echo Award • . analytic-solutions.net

23. “New” Experience Takeaways • Multiple channels provide excellent data for detailed analysis improving future strategies. • Individual coverages housed for upgrade offer to be made during next communication period. • Survey information published with company updates regarding potential improvements. • Seamless experience with data sources tied to direct mail, service center, and online system. • Future testing to include multiple “check-box” options for 1-3x up-sells. • Testimonials included comments such as “they really understand benefits”. Considered for use in future promotional. analytic-solutions.net

24. Analytic-Solutions Innovative Tools The Client Experience

25. Web-Based Analytics We are proud to offer a new service to our clients! Introducing a new web-based analytics tool. Simply send us the data files and we’ll do the rest! The new tool is guaranteed to: • Offer web access from any location- - home or office • Analyze any data file 24 hours a day-7 days a week • Slice and dice elements to your specific needs • Create custom reports and output instantly • Creates presentation quality graphics quickly and easily • Eliminate the struggle of data from multiple internal systems • Take out all the hassle of data cleaning analytic-solutions.net

26. Access from Anywhere From home, the office or anywhere in between. Your data is available via the web 24 hours a day/ 7 days a week analytic-solutions.net

27. Access to Any Element Analyze any aspect of your data. Choose from an easy drop-down listing. analytic-solutions.net

28. Unlimited Comparisons Slice and dice the data to compare multiple elements. Simply choose the data fields and hit enter. analytic-solutions.net

29. Target Single Elements Zoom in on individual data points. Obtain specific and in-depth information. analytic-solutions.net

30. Create Custom Reports Create instant and highly customized reporting. When you want it…how you want it. analytic-solutions.net

31. Customize Your Output Tailor reports and graphs with your own personal style. Simply choose from the options available. analytic-solutions.net

32. Powerful Presentations Choose from a variety of file output types. Use graphs in presentations, brochures, newsletters, etc. analytic-solutions.net

33. Analytic-Solutions Services to Solutions

34. Analytic Solutions We offer a full-range of analytic services. The following is just a sample. Ask us if there’s something you don’t see! • Consultation • Exploratory Data Analysis • Sample Size and Testing • Data Augmentation and Management • List selection/purchase • Prospect Modeling • Customer and Prospect Profiling • Response Model Development • Look-Alike Model Development • Lead Generation Conversion Analysis • Best Prospect Analysis • Target Market • Geographic Analysis and Mapping • Custom Segmentation System Development (both geographic and individual level) • Cross-Sell and Up-Sell models • Attrition Modeling • Program Analysis • Point and Click Response Analysis Templates • Campaign Response Analysis • Trend Analysis analytic-solutions.net

35. Marketing Solutions We offer a full-range of marketing services. The following is just a sample. Ask us if there’s something you don’t see! • Tele-Services • Solicitation, research, and service • Program development and management • Data collection, script writing, screen development • Brand Strategy • Logo and corporate ID creation • Naming (nomenclature) • E-Commerce • User experience analysis • Web development • On-line fulfillment • Consultation • Partner/channel integration • Consumer and Business-to-Business • Lead generation and retention programs • Collateral • Direct Mail development • Presentation materials • Annual communications • Sales collateral • Personalized e-mail • Print, production, and quality control • Print on demand analytic-solutions.net

36. Next Steps Contact us today! Visit our website at WWW.Analytic-Solutions.net or call 1-877-337-9689 for a free consultation. Let us show you how we can make a difference in your future. analytic-solutions.net