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We have Three Tiers

We have Three Tiers Tribute Benziger Family Signaterra Brand Tiers Position: America’s great Biodynamic ® wine Target: Connoisseurs seeking purest expression of US Biodynamic winegrowing/winemaking Viticulture: Biodynamic Style: Small production, estate fruit

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We have Three Tiers

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  1. We haveThree Tiers Tribute Benziger Family Signaterra

  2. Brand Tiers • Position: America’s great Biodynamic® wine • Target: Connoisseurs seeking purest expression of US Biodynamicwinegrowing/winemaking • Viticulture: Biodynamic • Style: Small production, estate fruit • Placement: Off/Top Shelf to Plexi-; On/Prestigious, Opinion Leading accts, highly selective distribution, key markets $80. SRP • Position: Signature wines from signature vineyards • Target: Sophisticated wine connoisseurs and collectors • Viticulture: Certified sustainable, organic, Biodynamic • Style: Sonoma Single Vineyard & Block Blends • Placement: Off/Top Shelf; On/Prestigious fine dining establishments $27-50. SRP • Position: Great wine, grown green • Target: Wine buyers seeking great wines made responsibly • Viticulture: Certified sustainable wine growing methods • Style: Sonoma County AVA Blends • Placement: Off/Eye Level to Top Shelf; On/Better Natl. Chains, premium BTG $14/26. SRP

  3. Trade Image Benziger wines are more expensive because they are finer wines across the board, not only because they are grown “green” (since the 2007 vintage) • Wines: • Fine wines – certified sustainable • Quality wine that is made green • Still family owned • Distribution: • Premium pour • On the list • Core varietals • Independents, on-premise • Carneros Chardonnay – Grocery/Chain • Fine wine competitors vs. corporate wine competitors: • Frog’s Leap vs. Edna Valley • Rochioli vs. La Crema • Caymus vs. Chateau St. Jean

  4. Brand Positioning America’s Great Biodynamic Wine Signature wines from signature vineyards. Great wine, grown green.

  5. BFW Talking Points ‘Three Things To Remember’’ • Great wine • Bordeaux- and Burgundian-style fine wines from exceptional and carefully sourced Sonoma County fruit • Highly detailed, site-specific, certified sustainable grape-growing practices • Smaller production, traditional winemaking techniques and contemporary innovation • Grown Green • Pioneer and leader in sustainable winegrowing and business practices • Portfolio of wines (starting with the 2007 vintage) certified sustainable • Leader in advanced sustainable winegrowing and business practices for 15+ years: Water conservation, “green” packaging initiative • Family Owned • Three generations committed to wine and sustainable growing expertise • Family dedication combined with Winemaker Rodrigo Soto’s experience and innovation • Long term approach to creating layered, texturally-complex fine wines authentic to source and highest quality

  6. Available in PDF, JPG and printed formats • 8-1/2 x 11”

  7. Signaterra Talking Points – “Three Things To Remember’’ • Earth • The qualities of the earth, including soil composition and other geological elements, guide our vineyard selection, while our organic and Biodynamic farming methods create wines with authenticity and sense of place. • Nature • Each vineyard is selected for its appropriateness to the grape variety. Vineyard plans are hand tailored to showcase the distinctiveness and unique terroir of each site. Varietals are only planted in appellations where the climates naturally suit the type of grape. • Man • With authenticity as the goal, Signaterra wines are crafted with as little intervention as possible. From night harvesting to native yeast fermentation our winemaking team works hard to preserve the true characteristics of the wine. *or in transition to certification

  8. Available in PDF, JPG and printed formats • 8-1/2 x 11”

  9. Tribute Talking Points – ‘Three Things To Remember’’ • America’s great Biodynamic® wine • First certified Biodynamic wine from Sonoma and Napa Counties • One of the first Demeter certified wines in the U.S. • Benziger family committed to annual certification, supporting wine quality, the environment and generations to come. • Estate grown • Sonoma Mountain AVA estate vineyard • Site specific winegrowing - farmed biodynamically • Connects enthusiasts to the vineyard, land, and people who grow and produce the wine • Handcrafted, Small Production • Will only craft each vintage from the top cut of 35 estate acres • Winemaker Mike Benziger underscores passion of combining Biodynamic farming with wine quality • Immense dedication and teamwork of the winegrowing team and the family

  10. Available in PDF, JPG and printed formats • 8-1/2 x 11”

  11. POS – Sell Sheets • Available in PDF, JPG and printed formats • 8-1/2 x 11”

  12. Trade support continues through use of 2009 Press

  13. POS – Positioning Sheets • Available in PDF, JPG and printed formats • 8-1/2 x 11”

  14. New Packaging • Sauvignon Blanc launches February/March 2010 • Majority in new packaging by Sept. 2010, based on current market projections • Maintain differentiation of chain-targeted Carneros Chardonnay through use of current package

  15. New Face of Benziger

  16. POS – “New Era” Packaging Launch Sheet • Available in PDF, JPG and printed formats • 8-1/2 x 11”

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