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Harnessing the Power of mHealth & Mobile Apps

mHealth (mobile health) apps are an effective solution for healthcare professionals for many uses including patient focused care, medicine administration and as an educational tool, for example. Learn how your health or medical company could be benefiting from a mobile health app in this helpful power point from Genetic Apps, specialist mobile app designers to the NHS, private healthcare, medical device & pharma sectors.Get more information here: https://www.geneticapps.co.uk/white-papers/mhealth-opportunities/

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Harnessing the Power of mHealth & Mobile Apps

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  1. Helping your organisation Helping your organisation understand the market understand the market opportunities of mHealth opportunities of mHealth & mobile apps. & mobile apps. Copyright © Genetic Digital 2012

  2. The Health Apps Market • mHealth market is expected to reach $111.8 billion by 2025 • Most revenue to come from app based healthcare services and integrated wearables/medical devices 2 Copyright © Genetic Digital

  3. Usage • 65% of mobile users have downloaded at least one health app • UK Smartphone ownership is at 85% • Around 320,000+ health apps • Most are ‘general wellness’ apps but health condition management apps now account for 40% of all apps. • Apps that provide disease specific support have grown from 10% to 16%; the top 5 therapy areas they focus on are all chronic conditions 3 Copyright © Genetic Digital

  4. What this means –New medical models are emerging –New healthcare ecosystem is developing 4 EVOLVE YOUR DIGITAL DNA

  5. Current Healthcare Challenges • Ageing population • Unhealthy lifestyles • Staff shortages • Community care • Budget cuts 5 EVOLVE YOUR DIGITAL DNA

  6. What mHealth brings to healthcare – Enhances the efficiency & effectiveness of care – Improves clinical decision making – Offers remote monitoring – Reduces hospitalisation – Better utilisation of DRs time – Patient-centered care – Savings 6 EVOLVE YOUR DIGITAL DNA

  7. Commercial Opportunities –Addressing the challenges through mHealth solutions like apps –Yield cost savings and revenue enhancements 7 EVOLVE YOUR DIGITAL DNA

  8. Solution areas 1.Wellness & Prevention 2.Expediting Diagnosis 3.Treatment & Monitoring 4.Stronger Healthcare Systems 8 Copyright © Genetic Digital

  9. Wellness & Prevention • Apps that equip consumers with relevant information and tools – Empowering them to make improved and informed lifestyle choices leading to better health/reducing the risk of chronic disease – Monitor diet, physical activity & medications • Diabetes apps have led the way • My COPD app has been a success 9 EVOLVE YOUR DIGITAL DNA

  10. Expediting Diagnosis • Delay in diagnosis of chronic diseases increases complications and treatment costs • Apps that enable remote diagnosis and self- assessment of symptoms • Enable HCPs to detect diseases earlier & facilitate timely medical interventions • AirStrip Cardiology –remote diagnosis & treatment decision making tool for heart patients / Shares ECG data 10 EVOLVE YOUR DIGITAL DNA

  11. Treatment & Monitoring • Delivering continuous care remotely can help to reduce re-admission rates and establishes early warning systems • Reduces care costs and helps to prioritise patients more effectively • Apps that improve adherence & remote treatment and communication between the patient and HCP • Clinician specific apps like Wound Care Buddy give HCPs quick and easy access to clinical tools at the point of care 11 EVOLVE YOUR DIGITAL DNA

  12. Stronger Healthcare Systems • mHealth can improve – practitioner support – helping HCPs stay informed – better utilisation of DRs time • Medical Education -DrCompanion™app • Medical Toolkits –Calculators/Med Devices • Streamline Admin Systems/Pathways • Data Capture & Analysis (Big Data) 12 EVOLVE YOUR DIGITAL DNA

  13. Key Stages Of Adoption • Led by consumer friendly products ties to fitness and general wellbeing apps (like the Jawbone / Fitbit / MyFitnessPal) Stage 1 • Apps & mobile connected devices permeate the medical field Stage 2 • Mobile, wearables, machine learning & data-collection devices mesh together and are fully integrated into all our healthcare systems • Provide the backbone for optimisation & customisation of preventative health, medical treatment & hospital processes Stage 3 13 EVOLVE YOUR DIGITAL DNA

  14. But we face some barriers 1. Political –how to align mHealth with national healthcare strategies 2. Technology / Interoperability standards 3. Security & data protection 4. Regulatory / Compliance lagging behind 5. Engage patients / HCPs earlier during solution design 6. Lack of evidence of clinical/economic benefits – Before email became widespread, Intel’s surveys showed that most people claimed not to want it! 14 Copyright © Genetic Digital

  15. The Future • Sophisticated Wearables & Device Integration • Machine Learning Tech • BIG DATA & personalisation • Integrate disparate and large volumes of data to provide a holistic health view 15 EVOLVE YOUR DIGITAL DNA

  16. Your App Project Considerations • Mobile Health Strategy • Target Audience • Commercial Model • Platforms & Devices • Data Capture & Storage • Hybrid vs Native App Tech • Distribution Model • Compliance & CE Marking • Hardware & Software Integration • Testing • Marketing • Tracking 16 EVOLVE YOUR DIGITAL DNA

  17. Our Digital DNA • In-depth understanding of howhealthcare professionals professionalsand patients patientsbehave using digital & mobile • In-depth understaning of medical compliance and CE Marking mobile apps CE Marking mobile apps • Pharma, Pharma,bio bio- -tec tec, medical device medical device, healthcare charity, NHS NHSand care services sector hands-on experience healthcare medical compliance and 17 EVOLVE YOUR DIGITAL DNA

  18. Client Portfolio 18 EVOLVE YOUR DIGITAL DNA

  19. App Development Services • Mobile & Web Strategy • App & Web Development • Backend DB Development • Systems Integration • App Prototyping • Compliance/CE Marking • Wearable/Med Tech Connectivity Solutions 19 EVOLVE YOUR DIGITAL DNA

  20. Portfolio https://www.geneticapps.co.uk/case-studies/ 20 EVOLVE YOUR DIGITAL DNA

  21. OvuSense Fertility App OvuSense™ is a unique, real-time ovulation cycle monitoring system. A vaginal sensor (Class 2 device) collects temperature readings & sensor data is sent to the app predicting their ovulation cycle. The product complies with MHRA and FDA regulations and is CE marked and FDA listed. 21 EVOLVE YOUR DIGITAL DNA

  22. Rosemont Pharma App The Rosemont Pharmaceuticals App acts as both a product reference guide and as a liquid medicine dosage calculator medicine dosage calculator. liquid The app has undergone independent testing, conforms to the relevant requirements of the Medical Device Directive Device Directive (MDD) 93/42/EEC and is registered with the MHRA registered with the MHRA as a Class 1 device. Medical 22 EVOLVE YOUR DIGITAL DNA

  23. Instant Weight for Height This app was developed for a Child and Adolescent Child and Adolescent Psychiatrist at NHS Grampian Psychiatrist at NHS Grampian. It’s a dual function calculator for health professionals working with child and adolescent patients with a possible eating or feeding possible eating or feeding disorder disorder. By entering a patient’s measurement data you can calculate their current calculate their current Weight For Height, BMI and Weight For Height, BMI and growth percentiles growth percentiles. 23 EVOLVE YOUR DIGITAL DNA

  24. QUiPP Diagnostic Tool The QUiPP app is a clinical tool used by doctors to help assess a woman’s risk of preterm birth. The app looks at different measures that can affect how likely it is for a woman to give birth early: quantitative fetal fibronectin (fFn), cervical length, and whether a woman has previously had a premature birth. This App was created for the Woman’s Health Academic Centre, Kings College London and is based on a study of over 1000 women in conjunction with St. Thomas' Hospital. A web based version of the calculator was also developed for https://quipp.org/ website. 24 EVOLVE YOUR DIGITAL DNA

  25. PharmaQuest Amedical educational app medical educational app designed to help pharmacy students learn basic facts about the most commonly about the most commonly used medicines used medicines. It was originally designed as a pack of medicine information cards to help pharmacy students at the University of East Anglia learn basic facts about the most commonly used medicines. basic facts 25 EVOLVE YOUR DIGITAL DNA

  26. Wound Care Buddy Wound Care Buddy is a cross-platform app for healthcare professionals involved in wound management. The app provides a quick and easy access to an organisation’s wound formulary at the point of care. The Backend allows multiple organisations to add tailored, user- generated content WINNER WINNER – –Journal of Community Nursing Awards Journal of Community Nursing Awards The Hounslow and Richmond Community NHS Trust tissue viability service was selected as winner of the Outstanding Practice in Wound Care Award due to the successful implementation of the ‘Wound Care Buddy’ app. 26 EVOLVE YOUR DIGITAL DNA

  27. Learn more… Genetic Digital - www.geneticdigital.co.uk Genetic Digital Genetic Apps Genetic Apps -www.geneticapps.co.uk Email Email us: evolve@geneticdigital.co.uk Phone: Phone: 01494 858054 Twitter: Twitter: @geneticdigital LinkedIn: LinkedIn: htt https://www.linkedin.com/company/genetic-digital/ us: 27 EVOLVE YOUR DIGITAL DNA

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