Country Manager SatitChivangkur
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PRE-LAUNCH USERACQUISITION Workshop
Growth in Stats Tiny Speck 4 Years Game Slack 2012 2013 2014 December June February Start Launched Beta Launched App 15,000 Users Daily
Growth in Stats Slack 2014 February Launched App 15,000 Users Daily 2014 2014 2015 November August February 285,000 Users Daily 171,000 Users Daily 500,000 Users Daily
Product Market Fit Research 70-80% Said they used Nothing 30% Said they used HipChat/Campfire/IRC Available Chat Applications Email Line Whatsapp SMS Hangouts Campfire IRC HipChat Solved Consumer Problems Market Education Product Training
How They Did It Define Market Space & Identify User Pain Early Adopters Solves Problems Buyer Personas Nailed Product Experience Quick & Quality Feedback Used Freemium Model to Fuel WOM Word of Mouth Viral Mechanism
Why New User Acquisition? Get To Know Your Customers Who they are Where can you reach them What message can you convert them with Are you solving a real problem for them? Build Database of Early Adopters Fast Feedback Work Out Bugs Get Insightful Testimonials
Step I Task Time! Step II Let’s Get Your Business Rollin’!
Step 1 Pre Launch Sign Up Page
5 Elements Unique Selling Proposition The Hero Shot Benefits Social Proof Call To Action
Sample Signup Page I • Simple Design • Strong message • Clear, contrasting CTA • Only ask for email address • Integrated video but not interrupting • Incentive for sign up
Sample Signup Page II • Simple Design • Appealing image • Clear message • Clear, contrasting CTA • Only ask for email address • Incentive for sign up
What? ?? Details? So small I can’t see I’m Attending Weddingful on the 27th!
Would you like help with your landing pages? Good headline. Identifies why I’m here in the first place. Don’t have to repeat it. Loving the landing page! Nice contrasted form Love the easy to read benefits Yes, Please help me with my landing pages! Social Proof
Fresh! How about making it super clear? Nice big discounts Massive CTA
Bold to emphasize Clear, Clean Page Too much of something isn’t good. Could just make list. Social proof
Title is informative. straight to point. Leads to action Would test moving to under CTA Free and state how much value you are getting. Benefits: How does this benefit the visitor. Make more about connecting. Non-profits in particular rely on emotional and human connections. Make page shorter, test 2 columns. Know what you are getting.
Minimalist design / spacious Cool icons CTA Hard to read Would love more contrast. Light blue is over powered by the icons One Action Send?.. Are u serious!? How about “Be First”, “GimmeGimme” Maybe use social Logos?
Clear simple headline Benefits? Functions? Actionable tied CTA Cute noticeable Icons Excuse to dodge
Encapsulation Tunnel Vision Effect Hijack Visitors Eyes Directional Cues
Contrast and Color I Dare You to Click on Anything But The Moon
Direction Ques Arrows Pathways Line of Sight
Pathways Lead Your User Use Frequent Objects
Suggestive Power of the Eye Natural Instincts Curiosity
Images of Attractive People Connection
White Space Blank Space Focus
Step 2 Drive Traffic
New User Acquisition • Offline Community building • Paid Advertising • Contest • Social Networks • QA Forum Marketing • Content Marketing • Pre Launch Platforms • PR & Influencer Outreach
Case Study ”Wet Shave Club, a boutique box that delivers a range of wet shave goodies directly to your door every month.”