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Can Data Science Really Predict Human Behavior? | IABAC

Data science can analyze patterns from large datasets to forecast human behavior, such as buying habits or preferences, but predictions remain probabilistic and influenced by context, making them useful trends rather than exact outcomes.

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Can Data Science Really Predict Human Behavior? | IABAC

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  1. Can Data Science Really Predict Human Behavior? www.iabac.org

  2. Everyday Example Netflix suggests your next binge Ads follow you after one Google search Question: Is it coincidence… or prediction powered by data science? www.iabac.org

  3. What is Data Science? A field that turns raw data into useful insights Uses statistics, algorithms, and computing power Goal: find patterns, make predictions, guide decisions www.iabac.org

  4. Our Digital Footprints Social media posts, likes, and shares Shopping history (online & offline) Fitness trackers and health apps Location data from smartphones Every action = a piece of behavior data www.iabac.org

  5. Tools of Prediction Machine Learning: finds patterns in past behavior Natural Language Processing: understands emotions in text Recommendation Systems: predict what you might want next Together, they build a behavioral “map” of individuals www.iabac.org

  6. Real-World Applications Entertainment: Spotify & Netflix predicting tastes Finance: Banks spotting fraud before you notice Healthcare: Early signs of illness from lifestyle data Business: Predicting customer churn or loyalty www.iabac.org

  7. Why It’s Useful Personalized experiences for users Prevents risks and fraud Helps businesses save costs & improve services Offers early warnings (health, security, retention) www.iabac.org

  8. The Challenges Human behavior is emotional and unpredictable Data can be biased or incomplete Ethical issues: privacy, consent, and fairness Prediction = probability, not certainty www.iabac.org

  9. So, Can It Really Predict? Yes: It predicts patterns and trends with high accuracy No: It cannot capture full human complexity Best role: a supportive tool for decisions, not a mind-reader www.iabac.org

  10. THANK YOU www.iabac.org

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