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tata coffee limited

Outline of Presentation. Evolution of Tata Coffee

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tata coffee limited

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    1. Tata Coffee Limited Presentation to Analysts February 21, 2007

    3. Evolution of Tata Coffee Tata Tea acquired a controlling stake in Consolidated Coffee Ltd in 1990 Asian Coffee Ltd acquired in 1992 Asian Coffee Ltd and 2 smaller plantation companies merged into Consolidated Coffee Ltd in Sep 1999 Consolidated Coffee Ltd. renamed Tata Coffee Ltd. in April 2000 Tata Coffee Ltd. acquired High Hill Coffee (P) Ltd, a start-up Soluble coffee plant in 2004 and merged with Tata Coffee in 2005 Acquired Anamallais Plantations from Tata Tea in 2005 Acquired Eight O Clock Coffee, a specialty coffee brand in USA in 2006

    4. Tata Coffees Businesses

    5. Largest Coffee Producer in Asia 10,000 MT Major Customers based in Europe Largest Pepper producer in India 1,300 MT Tea 7,500 MT Large Timber Resources Total Area 12,773 Ha Total Cultivated Area 10,321 Ha Employee Strength 9000 (approx) Plantations

    6. Focus on Quality Won 4 awards at Flavor of India The Fine Cup Award at Bangalore, 2002, 3 awards at Boston,USA, 2003, 4 awards at Trieste, Italy 2004, 3 awards at Seattle, USA 2005 & 5 awards at Berne in 2006 Won the Gold Medal for the Best Robusta in the world at Paris in 2004 Kenneth Davids, a coffee expert from US commissioned by Coffee Board, to select portfolio of 10 best Indian coffees in 2004. Six of these were from TCL TCL selected for supply of premium coffee to global premier coffee chains such as Starbucks, Illy Caf & Nespresso

    7. Resilience & Initiatives Handling The Plantation Crisis

    8. Robustness of Financial Results During Plantation Crisis

    9. Pepper Emphasis continues to be on Value Addition State of the art machinery procured from Tata Tea & relocated at Kushalnagar to meet Stringent Export Norms Offerings extend to White Pepper, Black Pepper

    10. Timber Large Rosewood reserves Silver Oak inter-planted as shade for Coffee, with a sustainable cycle of Timber Supply Annual felling program of 3000 to 4000 trees R&D efforts led to high value offerings Fire Retardant Sound Absorbing Finger Jointed

    11. Timber Value Addition. Identified target customer Tata Motors Glo Bus Targeting the niche transport segment. Tailor made to customer requirements. Expected huge demand Star Bus Mid level customers who demand cost effective transport TCL is the approved tier 1 vendor for wood based composites to Tata Motors

    12. Initiatives - Soluble and Freeze Dried Coffee

    13. Marketing Brands & Vending Tata Mr. Bean present in all Southern states of India Vending All India spread with over 6000 machines

    14. Initiatives - Africa Enter Uganda Large coffee producer Very competitive input prices Government committed to value added exports. Various incentives extended for exports Coffee the main export earner Positive socio-political environment Educated English speaking workforce Entry level barriers expected to be relaxed by the importing countries due to Ugandas Least Developed Country status Our efforts are to enter European markets through Africa with both bulk and brands

    15. Overview of U.S. Coffee Market

    16. U.S. Coffee Industry Overview

    17. Premiumization of U.S. Coffee Industry

    18. High Penetration into U.S. Household

    19. Eight OClock Coffee The Company

    20. Eight OClock - Key Milestones

    21. EOC Channel Overview

    22. Eight OClock Product Line Overview

    23. Eight OClock Market Position

    24. Eight OClock has a Leading Market Position in a Differentiated Niche

    25. Eight OClock Distribution Network

    26. EOC Acquisition - Rationale

    27. The acquisition would add significant value to the Tata Group

    28. The EOC acquisition completes the value chain for Tata Coffee

    29. Tata Coffee plans to leverage the EOC brand for its future products and markets

    30. Strategic Benefits and Synergies

    31. Strategic Benefits for Tata Coffee Strong brand presence Global focus on brands Opportunity to achieve greater globalization Taking the EOC brand to new geographies to markets outside the US

    32. Operational Synergies Pooling of global talent within Tatas beverage businesses to develop and execute an integrated business plan Cross-utilization of distribution channels of EOC for tea, coffee and enhanced water sales Coordination of a US beverage growth agenda for Tetley, Good Earth and Eight OClock Coffee and Glaceau New Product Development: integrated NPD and applications across Tata's beverage businesses

    33. Turnover & EBITDA Period Ended 31st December 2006

    34. THANK YOU

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