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Applications for Social Networking

Applications for Social Networking. Samantha Lo. Outlines. Some statistics How do people use social networking applications? Features of those applications Some social networking websites and their traffic volume Social networking engines. Some statistics.

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Applications for Social Networking

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  1. Applications for Social Networking Samantha Lo

  2. Outlines • Some statistics • How do people use social networking applications? • Features of those applications • Some social networking websites and their traffic volume • Social networking engines

  3. Some statistics • 78% of UK’s online population uses social networking applications • 5.8 hours/visitor in August • 23.3 visits/visitor in August • 45% of Germany’s online population uses social networking applications • 70% of China's online population regularly uses instant messaging • 48% of American younger users say they learn about new entertainment through community, review and video sharing sites and blogs. • The largest age group for both Facebook and MySpace is 35-54 year olds. • #of Facebook users age 55+ = #of users age 12-17 years old • The average YouTube user in the US is not a teenager but a 39 year old. http://www.scenta.co.uk/Gadgets/1707214/78-of-uks-online-population-social-network.htm http://www.comscore.com/press/release.asp?press=1737 http://www.latimes.com/business/printedition/la-fi-texting31oct31,0,7223153.story?coll=la-headlines-pe-business http://www.media-screen.com/ http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=60649 http://www.mad.co.uk/Main/Home/Articlex/e62e1524cf9d43acb900cac973c3e3e8/Social-networking-and-the-50-plus.html

  4. How do people use the social networking applications? • Connections with your friends • MySpace, Friendster, Facebook… • Buy friends??? • Online dating service • Business social networking • Business directories, Ryze, LinkedIn … • Medical applications • pharmaceutical companies, exchange research results http://en.wikipedia.org/wiki/Social_networking B. Wellman, J. Salaff, D. Dimitrova, L. Garton, M. Gulia, C. Haythornthwaite, Computer Networks as Social Networks: collaborative works, telework, and virtual commuinity, Annu. Rev Sociol. 1996, 22:213-38

  5. How do people use the social networking applications? (con’t) • Classification of users • Create your own group space • Business network, school, geographic districts • Recommender systems • Finding support online, finding advise • Cooperative work • Working groups • Online focus group for marketing http://en.wikipedia.org/wiki/Social_networking B. Wellman, J. Salaff, D. Dimitrova, L. Garton, M. Gulia, C. Haythornthwaite, Computer Networks as Social Networks: collaborative works, telework, and virtual commuinity, Annu. Rev Sociol. 1996, 22:213-38

  6. Social networking services • Constrains of lack of present • Facilitates social control • Allow users to interact • Asynchronous: • Email, blogging, discussion group, internet forum, blogs, wikis… • Real time: • IRC, ICQ, video conferencing, google talk, MSN… • Text-based: • Email, Chat, messaging… • Multimedia: • Video sharing, voice chat, file sharing… http://en.wikipedia.org/wiki/Social_networking B. Wellman, J. Salaff, D. Dimitrova, L. Garton, M. Gulia, C. Haythornthwaite, Computer Networks as Social Networks: collaborative works, telework, and virtual commuinity, Annu. Rev Sociol. 1996, 22:213-38

  7. Some social networking websites http://en.wikipedia.org/wiki/List_of_social_networking_websites

  8. Traffic and page views http://www.alexa.com/

  9. Business purpose http://www.marketwatch.com/news/story/story.aspx?guid=%7B118AEE94-321E-405A-B824-9463492785BF%7D&dist=rss http://www.gobignetwork.com/profiles/Anthony-Harris.aspx http://www.searchenginejournal.com/linkedin-takes-on-xing-or-the-other-way-around/4328/ http://www.ecademy.com/node.php?id=71487

  10. Traffic and Page views

  11. Social Network Engines http://en.wikipedia.org/wiki/Social_networking

  12. More reference: - Tracing the Evolution of Social Software http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html Thank you!

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