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Applications for Social Networking

Applications for Social Networking

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Applications for Social Networking

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  1. Applications for Social Networking Samantha Lo

  2. Outlines • Some statistics • How do people use social networking applications? • Features of those applications • Some social networking websites and their traffic volume • Social networking engines

  3. Some statistics • 78% of UK’s online population uses social networking applications • 5.8 hours/visitor in August • 23.3 visits/visitor in August • 45% of Germany’s online population uses social networking applications • 70% of China's online population regularly uses instant messaging • 48% of American younger users say they learn about new entertainment through community, review and video sharing sites and blogs. • The largest age group for both Facebook and MySpace is 35-54 year olds. • #of Facebook users age 55+ = #of users age 12-17 years old • The average YouTube user in the US is not a teenager but a 39 year old. http://www.scenta.co.uk/Gadgets/1707214/78-of-uks-online-population-social-network.htm http://www.comscore.com/press/release.asp?press=1737 http://www.latimes.com/business/printedition/la-fi-texting31oct31,0,7223153.story?coll=la-headlines-pe-business http://www.media-screen.com/ http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=60649 http://www.mad.co.uk/Main/Home/Articlex/e62e1524cf9d43acb900cac973c3e3e8/Social-networking-and-the-50-plus.html

  4. How do people use the social networking applications? • Connections with your friends • MySpace, Friendster, Facebook… • Buy friends??? • Online dating service • Business social networking • Business directories, Ryze, LinkedIn … • Medical applications • pharmaceutical companies, exchange research results http://en.wikipedia.org/wiki/Social_networking B. Wellman, J. Salaff, D. Dimitrova, L. Garton, M. Gulia, C. Haythornthwaite, Computer Networks as Social Networks: collaborative works, telework, and virtual commuinity, Annu. Rev Sociol. 1996, 22:213-38

  5. How do people use the social networking applications? (con’t) • Classification of users • Create your own group space • Business network, school, geographic districts • Recommender systems • Finding support online, finding advise • Cooperative work • Working groups • Online focus group for marketing http://en.wikipedia.org/wiki/Social_networking B. Wellman, J. Salaff, D. Dimitrova, L. Garton, M. Gulia, C. Haythornthwaite, Computer Networks as Social Networks: collaborative works, telework, and virtual commuinity, Annu. Rev Sociol. 1996, 22:213-38

  6. Social networking services • Constrains of lack of present • Facilitates social control • Allow users to interact • Asynchronous: • Email, blogging, discussion group, internet forum, blogs, wikis… • Real time: • IRC, ICQ, video conferencing, google talk, MSN… • Text-based: • Email, Chat, messaging… • Multimedia: • Video sharing, voice chat, file sharing… http://en.wikipedia.org/wiki/Social_networking B. Wellman, J. Salaff, D. Dimitrova, L. Garton, M. Gulia, C. Haythornthwaite, Computer Networks as Social Networks: collaborative works, telework, and virtual commuinity, Annu. Rev Sociol. 1996, 22:213-38

  7. Some social networking websites http://en.wikipedia.org/wiki/List_of_social_networking_websites

  8. Traffic and page views http://www.alexa.com/

  9. Business purpose http://www.marketwatch.com/news/story/story.aspx?guid=%7B118AEE94-321E-405A-B824-9463492785BF%7D&dist=rss http://www.gobignetwork.com/profiles/Anthony-Harris.aspx http://www.searchenginejournal.com/linkedin-takes-on-xing-or-the-other-way-around/4328/ http://www.ecademy.com/node.php?id=71487

  10. Traffic and Page views

  11. Social Network Engines http://en.wikipedia.org/wiki/Social_networking

  12. More reference: - Tracing the Evolution of Social Software http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html Thank you!