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Ken Herron Resume

Ken Herron Resume

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Ken Herron Resume

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  1. KEN HERRON +1 973-223-1439 Mobile | kenherron@gmail.com in/KenHerron | @KenHerron | +KenHerron | Blog | Radio Show | 1st Book | 2nd Book SENIOR LEVEL GLOBAL MARKETING EXECUTIVE Cool hunter. I increase world-class brands’ revenue and market share by using technology to develop stronger emotional connections between companies and their customers with new ideas, strategies, and tools. CONNECTING GLOBAL BRANDS WITH CUSTOMERS ONLINE Strategy, Integration, and Optimization of Paid, Owned, Earned, and Social Media Marketing | Mobile Marketing | Apps E-Commerce | Content Marketing | Online Engagement | Storytelling | Visualization | PR | Public Speaking | IoT Messaging Facebook, Instagram, Twitter, Vine, Periscope, LinkedIn, SlideShare, Pinterest, YouTube, and Google+ Marketing | Social IoT Search | Discovery | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Accessibility MARKETING EXPERIENCE Unified Inbox Pte. Ltd.,Singapore http://unifiedinbox.com Global intelligent IoT messaging company CHIEF MARKETING OFFICER (Intelligent IoT messaging solutions – including M2H, M2M, and H2M – for smart homes, smart industries (industry 4.0 and enterprise intelligence), and smart cities) - Lead remotely deployed (Singapore, New Zealand, India, Germany, US, and UAE) team to create and execute sales, product marketing, marketing communications, and public relations strategies for five global business units Tourico Holidays, a Travel Holdings Company,Orlando, FL http://touricoholidays.com $1B global travel broker VICE PRESIDENT OF MARKETING,Consumer Brands (Easy Click Travel, Last Minute Travel, LMT Club, and LMT Club Platinum web and mobile consumer and enterprise branded and white label e-commerce travel, tourism, and hospitality brands selling flights, cars, hotels, vacation homes, activities, ground transportation, packages, tours, and cruises) - Broke $100M in revenues (2013) for the first time ever, with less than $5M marketing investment - Personally identified and closed new white label business to add $10M+ to 2014 revenues Purple Communications,Los Gatos, CA http://purple.us $100M telecommunications service provider CHIEF MARKETING OFFICER AND VICE PRESIDENT - Increased year-over-year minutes 42% (5-point increase in market share) and reduced annual marketing spend 50% by increasing engagement-driven customer acquisition, retention, and winback - Led multi-award-winning Deaf and hearing marketing organization for the #2 global web and mobile video relay service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning (IP Captioning) service provider in a heavily FCC-regulated monopoly marketplace SocialGrow Inc.,Boston, MA http://socialgrow.com Global SaaS startup CHIEF MARKETING OFFICER AND CO-FOUNDER - Developed, using Agile/SCRUM development process, a cloud-based (SaaS) web and mobile software application to automate the process of searching for and inviting people to join business and personal users’ social networks onamed one of “Five Start-Ups You Should Follow” by MassHighTech (The Journal of New England Technology), “Most Promising Start-Up of the Day” by Microsoft, and one of the top 300 startups globally by MassChallenge.org July 2014 - Present Sept 2013 – Jan 2014 April 2011 – April 2012 July 2009 – March 2011

  2. KEN HERRON| +1 973-223-1439 | Page 2 of 2 Online Buddies, Inc.,Cambridge, MA http://online-buddies.com Global social networks CHIEF MARKETING OFFICER - Achieved $10M (33%) revenue growth by attracting new unpaid users (acquisition), increasing the number of paid customers (conversion), and reducing the churn of paid customers (retention) - Key results: ogrew the total number of worldwide members from less than 3M to more than 4M oincreased the daily peak number of members online from 40,000 to more than 60,000 oincreased the number of members in target markets 100%, and the number of unique logins 200% owon Hitwise.com quarterly “Top Ten” awards – while reducing annual marketing budget from $5M to $4M (20%) Realogy(spun off from CENDANT in 2006), Parsippany, NJ http://realogy.com Global real estate and relocation services provider VICE PRESIDENT OF INTERACTIVE STRATEGIES, Business Development REALOGY FRANCHISE GROUP(CENTURY 21, Coldwell Banker, ERA, Sotheby’s International Realty, Better Homes & Gardens, Coldwell Banker Commercial, Oncor International, and OpenHouse.com global residential and commercial franchise real estate brands) - Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the Internet and become the industry leader in innovation in web 2.0 marketing, winning both the MIXX Award for Interactive Marketing Excellence and the Inman Innovation Award - Developed and executed consumer, broker, and agent marketing programs including: websites/microsites, national co- op advertising, local marketing, agent and broker recruiting, sales enablement and support, public relations, and internal communications to exceed U.S. and global market share growth objectives Avaya(spun off from LUCENT TECHNOLOGIES in 2000, and AT&Tin 1996), Basking Ridge, NJ May 1989 – May 2005 http://avaya.com Global enterprise communications systems company DIRECTOR AND TECHNICAL MANAGER, Performance Communications Group - Launched global marketing strategies to increase product revenues $360M (9%), and increase customer satisfaction 20% (as measured by third-party surveys) - Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver print, web, and interactive product marketing in 23 languages Lucent Technologies http://alcatel-lucent.com Global telecommunications applications and services company AT&T http://att.com Global communications company MULTIPLE PROGRESSIVE CUSTOMER SERVICE,SALES,MARKETING, AND PRODUCT DEVELOPMENT POSITIONS EDUCATION Stanford Graduate School of Business: Stanford, CA Marketing Management Program (M.M.P.) 1998 Thunderbird School of Global Management: Glendale, AZ Master of International Management (M.I.M.) 1988 Drew University College of Liberal Arts: Madison, NJ Bachelor of Arts, International Economics and German 1987 LANGUAGES - ASL (American Sign Language) | German (Zertifikat Deutsch als Fremdsprache) | French | Spanish | Russian May 2008 – May 2009 May 2006 – Nov 2007 Jan 2000 – May 2005 Jan 1996 – Dec 1999 May 1989 – Dec 1995